Employer Research: Career Options
When learning about career options and exploring different paths, students will benefit immensely from conducting research on employers of interest. This may be accomplished through several different methods:
- Conduct informational interviews with professionals in your field of interest.
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Study company websites to learn more about the organization’s values, work environment, products, and career opportunities.
- Company websites may also have information on internships or the application process.
- Some companies have pages listing information about their staff, which can tell you about the career paths of their professionals and provide clues about what positions may be available.
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Utilize LinkedIn
- Research experienced professionals in your field on LinkedIn.
- Find individuals who have obtained a position or work for a company that you find interesting.
- Review their career path and look for common threads or experiences.
- Learn more at the LinkedIn Learning Center.
- Access Career Insider powered by the Vault
For additional ideas, check out the Career Center’s research tips for exploring majors and careers.

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