Employers are much more impressed with candidates that know their industry and their company, so do your homework!

Learn as much as you can and ask intelligent questions about the company’s products, the work environment, and the potential for advancement.

  • See if the company (or the industry) has been featured in the news lately.
  • Are they receiving good press or bad press?
  • How do recent events impact the future of that company (and your future as a potential employee)?

In addition, the chart below outlines some key resources that can be used for learning about employers. Most of these databases are accessible through the UGA Main Library.

Company Information Databases on GALILEO:

Financial Information   X X   X       X
Key Personnel X   X   X     X  
History/Mission X   X   X X      
Products/Services       X   X X    
Marketing Strategy     X     X      
Key Clients     X     X      
Major Competitors   X X   X       X
Major Trends     X   X X      
Recruiting Profile X   X   X X      
Position Description X                
SWOT Analysis     X   X        
CWS = Company Website
D&B = Million Dollar Database
FA = Factiva
HO = Hoover's Online
LNA = LexisNexis Academic
MR = Mintel Reports
PSO = Productscan Online
NS = Newspaper Source
RUSA = ReferenceUSA Business

Check out the UGA Career Center’s Video Library and the Interviewing section of our website for additional resources!