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Success Stories

Rob Zanin

Rob Zanin

Franklin College of Arts & Sciences: December 2006

Online Strategist at WellStar Health System

UGA's English program began experimenting with Humanities Computing in 2006; and after many hallway conversations with Teaching Assistants who were digging in to the discipline, I spent eight post-grad months learning to write code for the web. UGA helped me integrate the soft concepts of literary theory with the hard application of technology – and while the job boards were always trending toward multidisciplinary creatives, they didn’t know how to ask for them explicitly until 2007. UGA Career Center’s Franklin Career Consultants sent an email blast to recent grads seeking a "web-savvy writer" for an intranet experiment on how healthcare employees consume digital content. I applied and fielded questions ranging from managing the logistics of a local magazine’s dining column, to creating technical documentation for enterprise content management and IIS.

After two years as a Systems Analyst, I submitted an award-winning photo and case study to Google on innovative ways to crawl data behind a corporate firewall, and spoke in front of some of the world’s most ambitious entrepreneurs at Google I/O ’09 in San Francisco. I’ve since launched an Online Strategy team with two other multidisciplinary individuals, dedicated to creating innovative digital experiences for patients, clinicians and employees at one of the Southeast’s largest health systems. We’re currently rebuilding the brand’s consumer-facing website of more than 1,400 pages for an early-2012 release. An English A.B. from Franklin College gave me an excellent, critical foundation for learning the “how to” of approaching new skills. It’s helped me build a modern, relevant career without perceivable walls.