Marketing Research - Masters
Class of 2024

Degree offered through the Terry College of Business


Total Degrees Awarded: 30
Number of Responses: 29
Knowledge / Response Rate: 97%
Post-Graduation Status Responses Percentage *
Employed Full-Time 27 93%
Continuing Education 0 0%
Internship/Postdoc/Residency 0 0%
Employed Part-Time 0 0%
Not Seeking 0 0%
Seeking 2 7%
* Post-graduation status breakdown may not total 100% due to rounding of the percentages.

Salary Summary
# Reporting Salary High Salary Low Salary Median Salary # Reporting Bonus Median Bonus
12 95,000 66,500 77,500 4 6,875
* denotes less than 4 responses received

Employers and Position Titles

Employer Position Title(s)
Duke Energy Corporation Market Research and Consumer Insights Manager
Eli Lilly and Company Senior Market Research Analyst
Forethought Business Analyst
Georgia-Pacific Market Research Analyst
Kantar Brand Associate
Marriott Global Data Analytics and Customer Insights Associate
Merck Marketing Research Specialist
Newell Brands Assistant Brand Manager; Consumer Insights Associate Manager
Numerator Sr. Client Services Analyst
Nuwell Associate Manager of CSI
Olson Zaltman Insights Associate
Peerless Insights Consulting Associate
Playfly Sports Analytics Manager
RaceTrac Market Research Analyst
Self-employed Entrepreneur
SKIM Market Research Analyst
The Harris Poll Research Analyst
* If no employers/position titles are displayed, then none were reported for Class of 2024 graduates in this major.

Continuing Education Schools and Programs

Graduate/Professional School Program(s)
* If no continuing education schools/programs are displayed, then none were reported for Class of 2024 graduates in this major.