What can I do with a major in Mass Media Arts?
UGA Specific Information for Mass Media Arts
IMPORTANT NOTE: This major has undergone a name change. If you are applying to Grady during Fall 2015 or later, your major will be titled "Entertainment and Media Studies," but this information is still applicable to your major exploration and professional development. Check here for information and updates on this name change.
This program prepares students for careers in creative digital media industries. The major includes four emphasis areas: video production for film, television, online and mobile distribution; scriptwriting and screenwriting; digital media management, programming, sales and research; and new media development, including online, mobile and social media. The major focuses on entertainment and other creative content, providing students with professional courses of study in the theory and production of creative digital media and the impact of that content on society. Graduates find careers in the film, television, radio, cable, satellite, online, mobile and other new media industries. Majors work in writing, content production, programming, distribution, management, sales and research, primarily in the creative and entertainment industries.
Career Outcomes for Mass Media Arts*
** Includes Self-Employed
- Association for Women in Sports Media at the University of Georgia
- Critical Media Studies
- DiGamma Kappa Broadcasting Society
- FilmmakingUnion at UGA
- Grady Newsource
- National Association of Black Journalists (NABJ) – UGA Chapter
- Online News Association / Society of Professional Journalists at UGA
- Public Relations Student Society of America (PRSSA)
- The Professional Entertainment & Sports Association (PESA)
- The Red and Black
- Women in Sports and Events (WISE) – UGA Chapter
- WUOG 90.5FM
- To find additional clubs and organizations, go to the UGA Involvement Network.
- Connect with your Career Consultant.
Additional UGA Career Center Recommendations/Considerations
Knowledge/Skills Needed in this Industry
- Get experience with reporting, production and editing by securing an internship with a TV broadcast station, radio station or production company. Obtaining a production assistant internship is common for students beginning their careers in this field. Internships may be paid or unpaid positions.
- Many crew and casting positions in the entertainment industry are not posted online and are often filled through networking. If you do not see a position that interests you, visit the film commission website for the state in which you want to work, click on the crew/production directory and email or call the production company. Inquire about open positions and be ready to discuss who you are, what you’ve done relative to the job and what you want to do. Many entry-level film jobs are freelance jobs and will be listed under the title "Production Assistant." When applying for a crew position, you must indicate at the top of your resume and/or in a cover letter which department or job you are applying for.
- Remember that networking is an incredibly important in this industry. Start building your network as early as you can, and remember to consider people like professors, internship supervisors, friends of your family and your peers. LinkedIn is a great place to start building your network. Check out the UGA Career Center's Social Media Guide for tips on creating your profile and which features to use.
- Develop excellent scriptwriting, reporting, editing and public speaking skills.
- Enroll in New Media Certificate courses to gain understanding and proficiency in digital media such as coding, new technology and social media.
- Volunteer to announce sporting events at UGA or within the community. If you are interested in the sports industry, consider enrolling in the Sports Media Certificate.
- Get experience with a variety of software programs, including Adobe Photoshop, InDesign, Photo Mechanic, Apple - Final Cut Pro X, Audacity and Soundslides. Additionally, Dreamweaver, Macromedia Flash, Adobe Premiere Pro, Avid, and Fireworks are also very useful in the multimedia industry. Lynda is a great, free resource for this.
- Gain experience with social media marketing using platforms such as Facebook, Twitter, and Instagram. Become proficient in social media analytics by using HootSuite.
- Create a portfolio and/or reel of your work, including writing samples, videos you worked on in any way (pre-production, post-production, sound, etc.), graphics and ideas. Making an online portfolio is a good way to market your skills for job opportunities by using websites such as Behance, Vimeo, Wix, WordPress andYouTube. For more information and platforms, check out Portfolio Resources on the Career Center website.
Campus Involvement, Domestic Field Study and Study Abroad Opportunities
- Pre-Journalism and Mass Media Arts majors interested in getting hands-on experience in video production are strongly encouraged to get involved with Grady Newsource, a four-day-a-week, 30-minute newscast that airs on WNEG-TV. Students rotate weekly through every job in the newsroom: producer, playback, assignments editor, anchors, writers, reporters, videographers, sports and weather.
- Join DiGamma Kappa, the official broadcasting society at the University of Georgia. The group meets bi-weekly to provide networking opportunities, activities, and social functions within the broadcast and mass media industry. The organization also provides an atmosphere for students to learn about jobs and internships from professionals in the industry.
- Host a radio show on or intern with WUOG 90.5 FM or WUGA 91.7/97.9 FM or other local radio stations.
- Students interested in working in entertainment media are encouraged to attend Grady L.A., a summer internship/study program in Los Angeles. This program provides the structure of a formal internship program paired with the additional coursework, allowing students to receive academic instruction and professional, industry experience simultaneously. Each week, students will be introduced to guest speakers including studio executives, animators, directors, screenwriters, agents, and other key industry players.
- Students interested in film are encouraged to get involved with the FilmmakingUnion at UGA and Film Athens.
- Consider enrolling in the UGA Cannes Lions Study Abroad program which offers two academic courses in film studies. This opportunity also allows students to network with producers, directors and actors who have starred in motion pictures.
LinkedIn Groups to Join
- Internships and Interns
- UGA DiGamma Kappa (DGK)
- University of Georgia Alumni Association Group (UGA)
- University of Georgia Grady College of Journalism and Mass Communication Alumni
- Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well.
- For more information on how to effectively utilize LinkedIn, check out the UGA Career Center's Networking Page.
Additional Internship/Job Search Tips
- For additional information on internships and job opportunities, look out for emails sent every Tuesday on the Grady Career Services Update listserv. If you are not on that listserv, sign up for the Grady job leads listserv here.
- Follow @UGAGradyCareers for timely job postings and career advice, run by the Grady College Office of Experiential Learning and the UGA Career Center Grady College Career Consultant.
- If you’re interested in working or interning for a specific company, visit that company’s website. Job and internship opportunities are usually listed under the “Careers” tab.
- For information about job salary, company reviews, and job openings, visit Glassdoor and CareerBliss.
- For a general job search, visit websites such as Indeed, Monster and Simply Hired.
Supplemental Career Research Dashboard
Additional Career Research Resources
- O*NET (Click on Find Occupations)
- Occupational Outlook Handbook (Type in general term for career of interest)
- Career Insider Vault Guides (Login with your UGA ID, and select "Career Insider - Powered by the Vault")
- Candid Career (View professionals speaking about their careers. Login with your UGA ID, and select "Candid Career")
- GoinGlobal (Login with your UGA ID, and select "GoinGlobal")
- Handshake (Log in with your UGA MyID and password)
- Idealist (Non-profit jobs)
- USAJobs (Federal jobs)
- AM FM Jobs
- Atlanta Film Festival 365
- Atlanta Film Society
- Cox Communications Career Page
- Creative Heads
- Creative Planet Network
- Deadline Jobs
- Digital Media Jobs Network
- Entertainment Careers
- Film Atlanta
- Georgia Film & TV
- Journalism Jobs
- Media Bistro
- Media Post
- National Association of Black Journalists Career Center
- Nation Job
- National Public Radio
- Public Broadcasting System
- Public Media
- Production Hub
- Radio Online
- ShowBiz Jobs
- Staff Me Up
- The Anonymous Production Assistant (recent job postings in L.A.)
- T. Howard Foundation – Diversity in the Media
- Turner Broadcasting System
- Work in Entertainment