20North: A Career Conversation with Margaret Adams

What motivated you to join 20North?
What motivated me to join 20North was being surrounded by like-minded individuals who are passionate about digital marketing and serving others. It was evident from day one of interviewing that everyone in this organization is driven towards achieving something much bigger than themselves.  

How does 20North convey to employees a sense of belonging?
20North makes sure each member of our organization feels valued and supported through their work. Through personal callouts in the office, gong rings when big client events happen, to email blasts congratulating one another and our in-office birthday gatherings that are individualized to each person’s interests.  

In what ways has 20North supported your professional development and growth?
In the little time I’ve been here, 20North has made a profound impact on my professional development. I’ve developed new skill sets, leadership responsibilities, expanded my professional network with these people. One example in particular we’re doing right now is each member of the team is presenting on different facets of digital media, so that we are constantly learning and evolving.  

In what ways are you supported in maintaining a healthy work-life balance?
We are supported in maintain a healthy work-life balance through our work activities in and outside the office. We have team nights once a month and do events throughout the month that remind us that while we work hard, we also have fun too!  

How do you know that you’re making a difference/having an impact with the work that you do?
Besides our clients praising 20North for the impact we have on their businesses and lives overall, it is incredibly rewarding to know that we truly are making an impact on their lives as our marketing is directly tied to their company’s revenue.   

What makes you proud to represent 20North?
What makes me proud to represent 20North is being surrounded by so many bright and intelligent people who all work together to achieve one common goal, which is to help our clients find opportunities to take their business to the next level via Digital Marketing, whether that be Digital Advertising, SEO, Web Development, or Email Marketing, we all are motivated to greatly enhance our clients businesses by reimagining the way they do marketing, and offering them a white-glove service in the process.  

In what ways do you feel like you’ve grown since working for 20North?
I definitely have learned so many invaluable personal and life skills since beginning here at 20North. I’ve grown both professionally and personally – growing mentally by learning so much and socially by interacting with clients daily, both of which have helped me on a personal level, too.  

What do you wish you had known about the professional world when you were a student?
You can only learn so much in school about what the professional world will really be like. You won’t fully know what it is like, until you’re in it day-in and day-out! Most importantly, I wish I hadn’t thought negatively about graduating college and leaving friends, as the professional world has already been such a fun and life-shaping experience for me.  

In thinking about emerging young professionals, what advice would you share to those seeking their first opportunities?
The advice I would give would be to go after what you’re passionate about, even if it’s not the most traditional path. As for interviewing for your first job, prepare, prepare and then prepare some more! Research the company, their core values, and their clients! Make sure you truly feel that you’d fit in with the team and management at the company. You don’t want to be surrounded by people every day that don’t support you or can’t make you laugh.

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