Social Media Tips

According to the 2018 Career Builder survey, 70% of employers use social media to screen candidates during the hiring process. 57% of surveyed employers chose not to hire a candidate because of content they found. Below are three tips to help you ensure your social media is appropriate and professional.

Reputation Management

  • Remove any current content that could be found professionally unflattering, and refrain from posting similar content in the future. This includes inappropriate photos, negative comments about current or previous positions, profanity, and references to alcohol and drugs.
  • If you have questions regarding your social media content, meet with your consultant for review.

Personal Brand

  • Proactively promote yourself and relevant work content under a professional username. Check privacy filters often to manage your public profile.
  • Market yourself by posting what projects you are working on or have accomplished. Consider sharing articles that are relevant to your expertise.


  • Follow employers (both companies and campus recruiters when applicable) on social media and like/comment on their posts when the opportunity arises.