UGA Specific Information for Marketing

Marketing focuses on the process by which consumer and business needs for products and services are anticipated and satisfied. Marketing stresses research and analysis to understand consumer behavior and then uses that analysis to design, price, promote and make available products or services that meet consumer demands. The discipline includes such topics as new product development, sales, pricing, advertising, distribution, etc., and can lead to careers in research, sales, advertising, retail management, merchandising/buying, product planning, logistical management, public relations, hospitality, consumer development, event planning, social media and many other fields. The Marketing program at UGA offers emphasis areas in Professional Selling (sales) or Digital Marketing, which may be obtained through completing specific coursework and internship requirements. Marketing majors may also pursue electives related to market research. 



Class of 2019 Career Outcomes for Marketing *

** Includes Self-Employed

Campus Resources

Additional UGA Career Center Recommendations/Considerations

POTENTIAL CAREER PATHS

  • Sales & Sales Management - Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
  • Marketing Research - Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
  • Advertising & Promotion - Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Services - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Digital Marketing - Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

ADDITIONAL RECOMMENDATIONS

Develop a Focus

Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options! 

Land an Internship

There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire. 

Consider Sales

A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable. 

Get Involved

Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated. 

Start Connecting

The Marketing Department, Terry College and the UGA Career Center all offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions or career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and honing your skills in areas like resume-writing, interviewing, and more!

Utilize Twitter 

Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry. Follow specific jobs hashtags. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.Follow the companies you want to work for, and the people that work there. 

COMPANY & SALARY RESEARCH

Career Bliss

GlassDoor

Salary.com

LINKEDIN

  • Join LinkedIn groups that are relevant to your career interests.  To search, select "groups" & type in your keywords.  
  • Review the groups that professionals in your field of interest have joined & consider joining those as well.  
  • Use the LinkedIn Alumni Tool to connect with graduates of UGA.
  • To login, visit the LinkedIn main page. 

Supplemental Career Research Dashboard

Additional Career Research Resources

  • O*NET - The O*NET database includes information on skills, abilities, knowledges, work activities, and interests associated with over 900 occupations (Login using your 810/811)
  • Occupational Outlook Handbook - The OOH can help you find career information on duties, education and training, pay, and outlook for hundreds of occupations
  • Career Insider: Vault Guides - Vault is one of the world’s leading sources of Career Intelligence.  It can help make your efforts at researching employers, industries, and career subjects significantly easier and more efficient. Whether you are just exploring possible career paths or you are ready for your interview, Career Insider can help! (Login using your 810/811)
  • Candid Career - Whether you are just beginning to explore career options, preparing for a job interview, or looking to change careers, CandidCareer.com can help by providing you with access to thousands of informational video interviews with real professionals through an easy to use website. We can all learn from the experiences of others and the Career Center makes this valuable resource available to UGA students so they may be informed and ready for what lies ahead. (Login using your 810/811)
  • Interstride-View jobs/internship in other countries and country career guides
  • Glassdoor - Glassdoor is a free jobs and career community that offers the world an inside look at jobs and companies. What sets us apart is our "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees, job seekers, and sometimes the companies themselves. Now with nearly 3 million salaries and reviews, you have all the information you might need to make your next career decision. 
  • Big Interview - Online practice interview platform. Practice basic interview questions or questions based on your industry interests or competencies! Also provides practice interview questions for graduate/professional schools. Just sign-up using your uga email address! 
  • Terry Connect - Terry's online mentorship platform. By creating an online profile during the active enrollment period (mid-late August) students will be matched with a mentor in their prospective industry for advice on job/internship searches, interview skills, and professional development. Students are also able to engage with alumni and each other on discussion boards and in special interest groups.  
  • MBA Review- The MBA provides information on getting a Masters in Business Administration including career guides, outlook, salaries, and lengths of programs.

Employment Websites

GENERAL:

MAJOR/CAREER-SPECIFIC JOB BOARDS:

  • American Marketing Association (Marketing Jobs and Internships)
  • TalentZoo.com (Jobs in advertising, marketing, creative, design, new media and digital industries)
  • SalesGravy.com (Sales Jobs)
  • SalesJobs.com (Sales Jobs)
  • SalesHeads.com (Sales Jobs)
  • AA-ISP (Inside Sales Jobs)
  • Hootsuite
  • Mashable Job Board (Jobs in social media, marketing, technology, and business)
  • Sales and Marketing Classifieds (Sales & Marketing Jobs)
  • Public Relations Society of America (Public Relations Jobs)
  • Teamwork Online (Sports Careers)
  • Twitter
    • Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry.
    • Follow specific jobs hashtags. You know what else you might find when you conduct that search? Hashtags associated with those jobs. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.

    • Follow the companies you want to work for, and the people that work there.Look for job postings that come from them, particularly if these companies have a referral bonus. At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel!

*Note: Many professional associations (including PRSA and AMA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search! 

Professional Associations/Resources

PROFESSIONAL ASSOCIATIONS:

Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well. 


The information below represents employers and position titles from the Class of 2019 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
360i Associate Media Manager, Junior Associate
Accenture Technology Associate
Ad Victoriam Solutions Salesforce Analyst
Adaptive Sports Center Winter Marketing
ADAPTURE Sales Development Representative
Aderant Marketing Operations Analyst
Adtechnacity Marketing Analyst
Alight Solutions Consultant
Alliance Marketing Partners Assistant Social Media Coordinator
Allied Global Marketing Public Relations Coordinator
Allwrite Advertising & Publishing Marketing Research Intern
Anheuser-Busch Commercial Trainee Program
Apex Systems Inventory and Purchasing Controller
Applied Software Sales Development Representative
AppVault Account Executive
Arnall Golden Gregory Project Case Assistant
AT&T Account Representative, B2B Sales Rep, Client Solutions Executive, Technology Development Programmer
Atlanta Hawks Membership Associate
Atlanticus Marketing Coordinator
Beamex Marketing Assistant
Becton Dickinson Sales Training Intern
Beecher Carlson Risk Analyst
Belair Building Supply Vice President
Body Symmetry MD Laser Technician
Breakthru Beverage Group Sales Representative
Brooksource Account Executive
Brown Bag Marketing Client Services Intern
Buckhead Church Guest Services Coordinator
Campbell Soup Company Market Sales Leader
Carat USA Assistant Media Planner
Carl Vinson Institute of Government Assistant Coordinator
Carter's, Inc. Assistant Merchant
Catamount Constructors Inc. Preconstruction Coordinator
CBRE Research Analyst
Char-Broil Digital Marketing Coordinator
Chemistry Associate Media Planner/Buyer
Chicago Cubs Inside Sales Representative
Chick-fil-A LAUNCH Leadership Development Program Candidate, Launch Program, Leadership Development Program, LOFT Participant
Chicory Assistant Account Manager
Claims Management Development Program
Clark Creative Communications Marketing Assistant
CNN Intern
Coldwell Banker Upchurch Realty Realtor
Collabera Associate Account Manager
College Football Hall of Fame Marketing Intern
Comcast Corporate Communications Coordinator
Cox Communications LEAD Program Project Management Specialist, Project Management Specialist
Cox Media Group Client Services Coordinator
Coyote Logistics Account Manager
Crossmark Insights Analyst
Customer Management Practice Marketing Assistant
Data Science Recruiter
Deeds Creative Web Design and CMS Intern
Deloitte Marketing Associate, Strategy & Operations Consulting Analyst
Demandbase Sales Development Representative
Designsensory Research Associate
Digital Additive Account Coordinator
Discovery, Inc. Sales Assistant
Dixon Hughes Goodman Risk Advisory Consultant
Docebo Outbound Business Development Representative
Dominion Payroll Sales Development Representative
Dress Up Corporation Social Media Intern
Droga5 Data Strategy Intern
E2open Marketing Coordinator
EF Educational Tours Tour Consultant
El Barrio Server
Eli Lilly and Company NeuroScience Sales Rep, Sales Representative
Epsten Group Marketing Coordinator
Ernst & Young Technology Advisor Staff
FieldEdge Sales Development Representative
FormFree Marketing Intern
FortisPay Chiropractic Social Media Content Creator
Freight Logistics Services Marketing Manager
Freight Waves Writer
Full Picture Account Coordinator
Gallagher Producer Associate
Gartner Account Management Associate
GEICO Management Development Program, Service
Georgia Aquarium Digital Marketing Coordinator
Georgia-Pacific Inside Sales Representative, JumpStart Associate
Gerson Lehrman Group Client Solutions Associate
GetBrunch! Social Media Marketing Specialist
Google Associate Account Strategist, Staffing Services Associate
Granite Telecommunications Regional Account Manager
Havas Media Group Associate, Digital Investments
Hiscox Underwriting Graduate Program
iFolio Digital Manager
Inbound Studio LLC Inbound Marketing Specialist
Invisors LLC Consultant
Jackson & Coker Client Search Consultant
JJ Haines Marketing Specialist
JLL Analyst
Jonny On It Marketing Content Manager
Juvare Digital Marketing Analyst
Kansas City Chiefs Corporate Partnerships Intern
Keyston Bros. Sample Project Manager
KMS Technology, Inc. Marketing Specialist
KORE Wireless Sales Development Representative
Lead Horse Marketing Media Associate
LinkedIn Associate - Business Leadership Progam, Global Sales, Business Leadership Program Associate
LocumTenens.com Account Representative
Logistics Made Simple Inc. Operations Assistant
Louisiana-Pacific Corporation Market Development Representative
Marathon Petroleum Marketing Professional
Marketing Eye Marketing Intern
Marsden Marketing Marketing Intern
McGarryBowen Account Management Intern
Meltwater Sales Consultant
Mercer Consultant
MERGE Atlanta Account Coordinator
Merkle/RKG SEM Analyst
Michael and Paula Hyman Showroom, AmericasMart Wholesale Sales Associate
MillerCoors Sales Representative
Mindshare Associate Digital Investment
Multiview Senior Marketing Consultant
Mutual of Omaha Employee Benefits Sales Representative
National Distributing Company Sales Representative, Sales Trainee
NCR Inside Sales Representative, Product Marketing Specialist, Sales Specialist
Novatech, Inc. Business Technology Advisor
OnPay Marketing Associate
Onward Search Recruitment Coordinator
Oracle Business Development Consultant, Business Development Representative, Customer Engagement, Not Specified, SMB Cloud Consultant, Solutions Engineer
Osprey Corporation Accounting Associate
Party Planners West, Inc. Assistant Event Coordinator
PepsiCo Sales Management Associate
PharmD on Demand Account Manager
Phase 3 Marketing and Communications Marketing Coordinator
Pier 1 Digital Marketing Specialist
Popular Marketing Network Coordinator
Procter and Gamble Costco Business Center Account Manager
Prolifik Marketing Content Creator
Publicis Media Assistant Media Manager
PwC Risk Assurance Associate
PYRO Brand Manager
Qualtrics Sales Development Representative
Republic Airways Flight Attendant
Republic National Distributing Company Sales Representative
Rigor Sales Development Representative
Rosendin Marketing Coordinator
Ryan LLC Commercial Property Tax Consultant
Salesforce Business Development Advocate, Sales Development Representative
SalesLoft Communications Intern, Customer Success Specialist
SC Johnson Associate Sales Analyst
Schreiber Foods Production Team Advisor
Scientific Games Marketing Intern
Search Discovery Analyst
See.Spark.Go Digital Coordinator
SEOteric Marketing Coordinator
SESAC Licensing Account Representative
Sherwin-Williams Management Trainee
SingleOps Marketing Intern
Sixstepsrecords Record Label Resident
Skillshot Media Social Media Marketing & Event Planning
Smith & Nephew Associate Sales Representative
Soliant Health Account Executive
Speed Patrol Product Manager
State Farm Account Manager
Stratasan Operations Coordinator
Synergis Associate Recruiter
SYNNEX Corporation Business Development Representative
Syrup Content Intern
Teach For America Teach For America Corps Member
Techtronic Industries Field Sales and Marketing Representative, Sales and Marketing Representative
Techwood Digital SEO Technical Analyst
Telenet Lead Generator
Tennessee Titans Mobile Ticketing Specialist
The Backpack Project Vice President of Marketing
The Estee Lauder Companies Inc. Administrative Assistant
The Hanna Group Real Estate Marketing Project Coordinator
The Home Depot Brand Advocate Analyst, Merchandise Planner Analyst, Supply Chain Analyst
The Icebox Cool Stuff Marketing and Communications Coordinator
The Medicine Cabinet Pharmacy Pharmacy Technician
The Read Law Firm P.C Intern
The Tennessee Aquarium Event Planner
Timberland Global Brand Marketing Internship
Total Quality Logistics Logistics Account Executive
Toyota Motor Sales Management Trainee
Transamerica Corporation Senior Marketing Associate
TransPerfect Account Manager
Triage Consulting Group Associate Consultant
TTI Electronics Event Marketing Specialist
U.S. Lumber Group Operations Analyst
U.S.A. Baseball Baseball Operations Intern (12U National Team)
UCB Neurology Associate
Universal Music Group Talent Brand Social Media
University of Georgia Not Specified - School of Law
UPS Financial Analyst
USI Insurance Program Associate
Vail Resorts 1st Mate
Visiture Marketing Intern
VMware Junior Data Analyst
Vorsight Sales Development Associate
Wake Forest University Fellow
Wendover Art Group Art Consultant
WeWork Community Associate
Whirlpool Corporation Sales Execution Representative
Williams Learning Solutions Marketing Intern
Zaxby's Franchising LLC CRM Support Coordinator
Zenith Media Trainee
Zoom Video Communications Online Account Executive
* denotes no responses received.
*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2019 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

GRADUATE/PROFESSIONAL SCHOOLS ATTENDED BY UGA Marketing - Bachelor's Degree MAJORS FOR THE CLASS OF 2019**

Graduate School Program(s)
Duke University Quantitative Management (Business Analytics), MQM
Florida State University Business Administration, MBA
Full-time Training in Anaheim (FTTA) Theology, Not Specified
Georgia State University Law, JD
IDC Herzilya Business Administration, MBA
Pepperdine University Law, JD
The University of British Columbia Sustainability, Not Specified
The University of North Carolina at Chapel Hill Law, JD
The University of Tennessee, Knoxville Law, JD
University of California, Berkeley Post-Baccalaureate Health Professions Program, PBACC
University of Georgia Business Analytics, MSBA; Education, MEd; Law, JD; Marketing Research, MMR
University of Virginia Global Commerce, MS
* denotes no responses received.