What Can I Do With a Major In Marketing ?

• Umesh Patel, Terry College Career Consultant (Management, Marketing, RMI & Real Estate)
• Jason Booth, Academic Advisor
• Erik Donofrio, Academic Advisor
• Zach Thrift, Academic Advisor
• Marketing Major Homepage
• Terry College Admissions
• Pi Sigma Epsilon – UGA Chapter, National Sales & Marketing Fraternity
• American Marketing Association – UGA Chapter
• To find additional clubs and organizations, go to the Center for Student Organizations
• UGA Mentor Program - Networking with your Bulldog family can help you get ahead in life and career, but where do you even start? The UGA Mentor Program narrows down the world of possibilities to meaningful connections.  It personalizes the mentoring experience; connecting you with mentors that are just right for your commitment.. There's a better way to network.  Visit mentor.uga.edu today and find a mentor who can help you see your future.

POTENTIAL CAREER PATHS

• Sales & Sales Management - Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
• Marketing Research - Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
• Advertising & Promotion - Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
• Marketing Services - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
• Digital Marketing - Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

ADDITIONAL RECOMMENDATIONS

Develop a Focus

Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options! 

Land an Internship

There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire. 

Consider Sales

A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable. 

Get Involved

Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated. 

Start Connecting

The Marketing Department, Terry College and the UGA Career Center all offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions or career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and honing your skills in areas like resume-writing, interviewing, and more!

Utilize Twitter 

Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry. Follow specific jobs hashtags. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.Follow the companies you want to work for, and the people that work there. 

COMPANY & SALARY RESEARCH

Career Bliss

GlassDoor

Salary.com

LINKEDIN

• Join LinkedIn groups that are relevant to your career interests.  To search, select "groups" & type in your keywords.  
• Review the groups that professionals in your field of interest have joined & consider joining those as well.  
• Use the LinkedIn Alumni Tool to connect with graduates of UGA.
• To login, visit the LinkedIn main page. 

• O*NET Online – The O*NET database includes information on skills, abilities, knowledge, work activities, and interests associated with over 900 occupations.  
• My Next Move – An interactive tool for students and job seekers to learn more about their career options.  
• Occupational Outlook Handbook – The OOH is a career resource offering information on the hundreds of occupations that provide most of jobs in the United States.  
• Vault – Vault.com provides in-depth intelligence on what it’s really like to work in an industry, company, or profession – and how to position yourself to land that job.  
• Candid Career – This resource provides you with access to thousands of informational video interviews with real professionals through an easy-to-use website.  
• UGA Mentor Program – Connect with a mentor (alumni, faculty, staff) to research and explore industries and careers. Research industries and careers by connecting with a mentor for a quick chat or formal 16-week mentorship through the UGA Mentor Program.  
• Interstride - Interstride is an interactive tool for both international and domestic students to enhance their international experience and employment potential. The platform consists of job-listings, hiring trends, employer information, self-assessments, and up-to-date immigration guidance. 
• Glassdoor - Glassdoor is a free jobs and career community that offers an inside look at jobs and companies through "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees and job seekers.  
• Steppingblocks - Research your future career with real-world stats about your major, your interests, and your dream job title with career and education searches designed to find your best path based on millions of others. It’s data-powered career exploration for doers like you.

GENERAL

• Handshake (scroll down to the bottom of the page; login with your UGA MyID and password)  
• LinkedIn (this popular networking site also has a job board!) 
• Idealist (non-profit jobs) 
• USAJobs (federal jobs) 

MAJOR/CAREER-SPECIFIC JOB BOARDS:

• American Marketing Association (Marketing Jobs and Internships)
• TalentZoo.com (Jobs in advertising, marketing, creative, design, new media and digital industries)
• SalesGravy.com (Sales Jobs)
• SalesJobs.com (Sales Jobs)
• SalesHeads.com (Sales Jobs)
• AA-ISP (Inside Sales Jobs)
• Hootsuite
• Mashable Job Board (Jobs in social media, marketing, technology, and business)
• Sales and Marketing Classifieds (Sales & Marketing Jobs)
• Public Relations Society of America (Public Relations Jobs)
• Teamwork Online (Sports Careers)
• Twitter
  • Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry.

  • Follow specific jobs hashtags. You know what else you might find when you conduct that search? Hashtags associated with those jobs. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.

  • Follow the companies you want to work for, and the people that work there.Look for job postings that come from them, particularly if these companies have a referral bonus. At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel!

*Note: Many professional associations (including PRSA and AMA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search! 

PROFESSIONAL ASSOCIATIONS:

• American Marketing Association
• American Advertising Federation
• Campaign
• Market Research Association (Insights Association)
• National Retail Federation
• Atlanta Interactive Marketing Association 
• LinkedIn Group: Inbound Marketers

Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well.