UGA Specific Information for Marketing

Marketing focuses on the process by which consumer and business needs for products and services are anticipated and satisfied. Marketing stresses research and analysis to understand consumer behavior and then uses that analysis to design, price, promote and make available products or services that meet consumer demands. The discipline includes such topics as new product development, sales, pricing, advertising, distribution, etc., and can lead to careers in research, sales, advertising, retail management, merchandising/buying, product planning, logistical management, public relations, hospitality, consumer development, event planning, social media and many other fields. The Marketing program at UGA offers emphasis areas in Professional Selling (sales) or Digital Marketing, which may be obtained through completing specific coursework and internship requirements. Marketing majors may also pursue electives related to market research. 

Class of 2022 Career Outcomes for Marketing *

** Includes Self-Employed

Campus Resources

Additional UGA Career Center Recommendations/Considerations


  • Sales & Sales Management - Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
  • Marketing Research - Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
  • Advertising & Promotion - Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Services - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Digital Marketing - Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.


Develop a Focus

Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options! 

Land an Internship

There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire. 

Consider Sales

A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable. 

Get Involved

Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated. 

Start Connecting

The Marketing Department, Terry College and the UGA Career Center all offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions or career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and honing your skills in areas like resume-writing, interviewing, and more!

Utilize Twitter 

Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry. Follow specific jobs hashtags. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.Follow the companies you want to work for, and the people that work there. 


Career Bliss



  • Join LinkedIn groups that are relevant to your career interests.  To search, select "groups" & type in your keywords.  
  • Review the groups that professionals in your field of interest have joined & consider joining those as well.  
  • Use the LinkedIn Alumni Tool to connect with graduates of UGA.
  • To login, visit the LinkedIn main page. 

Supplemental Career Research Dashboard

Additional Career Research Resources

  • O*NET - The O*NET database includes information on skills, abilities, knowledges, work activities, and interests associated with over 900 occupations (Login using your 810/811)
  • Occupational Outlook Handbook - The OOH can help you find career information on duties, education and training, pay, and outlook for hundreds of occupations
  • Career Insider: Vault Guides - Vault is one of the world’s leading sources of Career Intelligence.  It can help make your efforts at researching employers, industries, and career subjects significantly easier and more efficient. Whether you are just exploring possible career paths or you are ready for your interview, Career Insider can help! (Login using your 810/811)
  • Candid Career - Whether you are just beginning to explore career options, preparing for a job interview, or looking to change careers, can help by providing you with access to thousands of informational video interviews with real professionals through an easy to use website. We can all learn from the experiences of others and the Career Center makes this valuable resource available to UGA students so they may be informed and ready for what lies ahead. (Login using your 810/811)
  • Interstride-View jobs/internship in other countries and country career guides
  • Glassdoor - Glassdoor is a free jobs and career community that offers the world an inside look at jobs and companies. What sets us apart is our "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees, job seekers, and sometimes the companies themselves. Now with nearly 3 million salaries and reviews, you have all the information you might need to make your next career decision. 
  • Big Interview - Online practice interview platform. Practice basic interview questions or questions based on your industry interests or competencies! Also provides practice interview questions for graduate/professional schools. Just sign-up using your uga email address! 
  • Terry Connect - Terry's online mentorship platform. By creating an online profile during the active enrollment period (mid-late August) students will be matched with a mentor in their prospective industry for advice on job/internship searches, interview skills, and professional development. Students are also able to engage with alumni and each other on discussion boards and in special interest groups.  
  • MBA Review- The MBA provides information on getting a Masters in Business Administration including career guides, outlook, salaries, and lengths of programs.

Employment Websites



  • American Marketing Association (Marketing Jobs and Internships)
  • (Jobs in advertising, marketing, creative, design, new media and digital industries)
  • (Sales Jobs)
  • (Sales Jobs)
  • (Sales Jobs)
  • AA-ISP (Inside Sales Jobs)
  • Hootsuite
  • Mashable Job Board (Jobs in social media, marketing, technology, and business)
  • Sales and Marketing Classifieds (Sales & Marketing Jobs)
  • Public Relations Society of America (Public Relations Jobs)
  • Teamwork Online (Sports Careers)
  • Twitter
    • Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry.
    • Follow specific jobs hashtags. You know what else you might find when you conduct that search? Hashtags associated with those jobs. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.

    • Follow the companies you want to work for, and the people that work there.Look for job postings that come from them, particularly if these companies have a referral bonus. At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel!

*Note: Many professional associations (including PRSA and AMA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search! 

Professional Associations/Resources


Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well. 

Employers/Position Title Reported by Class of 2022 Marketing majors

The information below represents employers and position titles from the Class of 2022 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
22Squared, Inc. Field Assistant Account Executive
365 Degree Total Marketing Digital Marketing Strategist
49 Financial Financial Professional
Aaron's Digital Marketing Specialist
Academy of Aviation International Student Recruiter Manager
Accenture Analyst
Accenture Cloud First Sales Specialist
Accenture Snapchat Ads Specialist, Growing SMBs
Accenture Snapchat Ads Specialist, Growing SMBs
Accenture Sales Development Representative
Ad Victoriam Solutions Business Development Representative
Adcock Furniture & Design Senior Merchandising Coordinator
Adobe Campaign Marketing Associate
Aldridge Pite Hann, LLP Legal Assistant
Alogent Digital Marketing Communications Specialist
Anheuser-Busch Commercial Trainee
Arkansas State University Assistant Director of Athletic Equipment Operations
Arketi Group Account Coordinator
AT&T Client Solutions Executive
Atlanta Hawks Membership Associate
AVOXI Global Growth Specialist
Barking Owl Sound Junior Producer and Client Services Associate
Beech Haven Church Communications Coordinator
Belk Assistant Planner
BooneOakley Digital/Social Coordinator
Boro Belles & Babes Social Media Marketing and Content Coordinator
Burlington Stores, Inc. Assistant Buyer
CA Ventures Leasing and Marketing Manager
CargoBarn Inside Sales Representative
Carter's, Inc. Supply Chain Analyst
Chewy Inside Sales Representative
Chick-fil-A Sales and Catering Coordinator
Chick-fil-A Marketing Director
Collabera Inc. Associate Account Manager
Compassion International Supporter Experience Intern
Connect Meetings Event Coordinator
Country Fried Creative Digital Marketing Coordinator
Cox Communications Digital Media Strategist
Cox Communications Internal Consultant
Deloitte Shine Marketing Associate
Deloitte Application and Program Analyst
Deloitte Associate
Deloitte Marketing Data Analyst
Delta Air Lines Marketing Analyst
Detroit Tigers Promotions and Special Events Assistant
E & J Gallow Winery Sales Representative
E & J Gallow Winery Sales Representative
E & J Gallow Winery Marketing Assistant
Eastdil Secured Analyst
Eclectic Artists Administrative and Booking Agent Assistant
Elise Artisan Nuts LLC Social Media Marketing Manager
Engine Shop Agency Account Associate
EY Consultant
FedEx Services Marketing Specialist
FieldRoutes Email Marketing Specialist
Fisher Investments Account Executive
Fistful of Cinema Producer
Formation Advertising Marketing Coordinator
Gartner Inc. Account Manager
Georgia Power Company Marketing Analyst
Georgia-Pacific LLC Brand Associate, Dixie
Georgia-Pacific LLC Jumpstart Customer Associate
GoFan Sales Development Representative
Granite Telecommunications National Account Manager
Grayscale Marketing Coordinator
Greenberg Traurig, LLP Marketing Assistant
HelpSystems Marketing Specialist
Hines Investment Management Analyst
Hormel Foods Consumer Product Sales Representative
Hormel Foods Entry Level Consumer Product Sales
Hormel Foods Foodservice Sales Representative
ICM Partners Departmental Assistant to Directors/Literary
iHeartMedia Inside Sales Account Executive
Inspire Brands Coordinator of Media
Integrated Medical Systems, Inc. Territory Associate
Interscope Records Content & Creators Coordinator
Jackson & Coker Position Recruiter
Johnson Brothers Mutual Distributing Company Sales Consultant
Kimberly-Clark Financial Analyst
KPITarget Digital Marketing Manager
KPMG Business Development Associate
KPMG Customer Solutions Associate
Là Fuori Corporate Sales and Customer Service Representatives
Liberty Mutual Insurance Underwriter Trainee
Lincoln Internship Analyst
LinkedIn Business Leadership Program Associate
Mad Marketing House Creative Specialist
ManPower Group Experiential Marketing Professional
Medline Sales Representative
Michael Kors E-Commerce Coordinator
Microchip Technology Inc. Client Engagement Manager
Mimaki Marketing Specialist
Mindshare Investment Specialist
Mizuno Marketing Specialist
ModusMark Content Writer - Account Coordinator
Momentum Telecom Marketing Coordinator
Moxie Assistant Manager
NAPA Auto Parts Category Activation Specialist
National Cash Register Associate Business Consultant
NCR Corporation Marketing Specialist
NCR Corporation Marketing Specialist
NCR Corporation Sales Development Representative
NCR Corporation Product Marketing Analyst
Newell Brands Assistant Brand Manager
Norfolk Southern Revenue Account Analyst
NPT Data Consultant
Oracle Cloud applications consultant
Oracle Cloud Technology Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
OTR Capital Account Specialist
PagerDuty Business Development Representative
Paycom Sales Representative
PepsiCo, Inc Sales Management Associate
PepsiCo, Inc Sales Management Associate
Perfect Word Printing Production Manager
PGIM Investment Analyst
PNC Corporate & Institutional Banking Analyst
PricewaterhouseCoopers Technology Consultant
Prime Technical Services Inc. Sales Delivery Specialist
PrizePicks Fraud Analyst
Publicis Media UNIT3C Associate Media Manager
Publicis Media UNIT3C Associate Media Manager
Publicis Sapient Product Manager
Quote Wizard Junior Marketing Agent
Real Estate President
Reibus International, Inc. Marketing & Communications Specialist
Republic National Distributing Company Sales Representative
RSM US LLP Technology Advisory Consultant
RSM US LLP Technology Consulting Associate
Saatchi & Saatchi Wellness Associate Strategist
Salesforce Business Development Associate
Saliger Real Estate Company Marketing Specialist
Search Discovery, Inc. Digital Marketing Associate
See.Spark.Go Graphic Design Intern
See.Spark.Go Public Relations and Social Media Coordinator
Southsource Advisors Associate
Stephen Gould Account Executive
Syfan Logistics Logistics Coordinator
Synergis Technical Recruiter
Techtronic Industries - TTI Event Marketing Specialist
Techtronic Industries - TTI Event Marketing Specialist
Techtronic Industries - TTI Field Sales Representative
Textron Demonstration Pilot
Textron Marketing Associate
The Conference Board Manager of Executive Programs
The Home Depot Merchandise Planner
The Home Depot Human Resources Analyst
The Home Depot Digital Content Operations Analyst
The Intersect Group Recruiter
The Yellowstone Club Staff
TOCA Football Trainer
Trees for Tuition, LLC. Co-Owner
Uber Professional Development Program Associate
UberPrints Customer Service Representative
UCB Marketing Associate
Uline Account Representative
Verint Systems Marketing Coordinator
Vert Digital Paid Media Coordinator
VMLY&R Associate, Strategy & Insights
W. L. Gore & Associates, Inc. Business Process Analyst
Young Life Staff Associate
Zenith Media Associate Negotiator
* denotes no responses received.

*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2022 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

Graduate/Professional Schools attended by Class of 2022 Marketing majors

The information below represents graduate/professional schools and programs reported through the Class of 2022 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Graduate School Program(s)
Augusta University Clinical Nurse Leader, MSN/CNL
Belmont University Law, Degree Not Specified
Georgetown University German and European Studies, Degree Not Specified
Georgia State University Occupational Therapy, DOT
New York University Integrated Marketing, Degree Not Specified
Savannah College of Art and Design Design Management, MFA
University of Georgia Program Not Specified, MSBAP
University of Georgia Pre Pro Speech Lang Path, Certificate
University of Georgia Business Analytics, MSBA
University of Georgia Journalism and Mass Comm, Master's
University of Georgia Kinesiology, Master's
University of Georgia Law, JD
University of Georgia Marketing Research, Master's
University of Georgia Marketing Research, Master's
University of Georgia Marketing Research, Master's
University of Georgia Marketing Research, Master's
University of Georgia Marketing Research, Master's
University of Georgia Marketing Research, Master's
University of Georgia Marketing Research, Master's
University of Kentucky Law, JD
University of Miami Law, JD
University of Mississippi Business Leadership, Degree Not Specified
University of Oregon Innovation and Entrepreneurship, MBA
University of San Francisco Law, Degree Not Specified
Vanderbilt University Marketing, MMR
* denotes no responses received.