UGA Specific Information for Marketing

Marketing focuses on the process by which consumer and business needs for products and services are anticipated and satisfied. Marketing stresses research and analysis to understand consumer behavior and then uses that analysis to design, price, promote and make available products or services that meet consumer demands. The discipline includes such topics as new product development, sales, pricing, advertising, distribution, etc., and can lead to careers in research, sales, advertising, retail management, merchandising/buying, product planning, logistical management, public relations, hospitality, consumer development, event planning, social media and many other fields. The Marketing program at UGA offers emphasis areas in Professional Selling (sales) or Digital Marketing, which may be obtained through completing specific coursework and internship requirements. Marketing majors may also pursue electives related to market research. 



Class of 2023 Career Outcomes for Marketing *

** Includes Self-Employed


Campus Resources


Additional UGA Career Center Recommendations

POTENTIAL CAREER PATHS

  • Sales & Sales Management - Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
  • Marketing Research - Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
  • Advertising & Promotion - Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Services - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Digital Marketing - Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

ADDITIONAL RECOMMENDATIONS

Develop a Focus

Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options! 

Land an Internship

There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire. 

Consider Sales

A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable. 

Get Involved

Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated. 

Start Connecting

The Marketing Department, Terry College and the UGA Career Center all offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions or career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and honing your skills in areas like resume-writing, interviewing, and more!

Utilize Twitter 

Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry. Follow specific jobs hashtags. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.Follow the companies you want to work for, and the people that work there. 

COMPANY & SALARY RESEARCH

Career Bliss

GlassDoor

Salary.com

LINKEDIN

  • Join LinkedIn groups that are relevant to your career interests.  To search, select "groups" & type in your keywords.  
  • Review the groups that professionals in your field of interest have joined & consider joining those as well.  
  • Use the LinkedIn Alumni Tool to connect with graduates of UGA.
  • To login, visit the LinkedIn main page. 


Additional Career Research Resources

  • O*NET Online – The O*NET database includes information on skills, abilities, knowledge, work activities, and interests associated with over 900 occupations.  
  • My Next Move – An interactive tool for students and job seekers to learn more about their career options.  
  • Occupational Outlook Handbook – The OOH is a career resource offering information on the hundreds of occupations that provide most of jobs in the United States.  
  • Vault – Vault.com provides in-depth intelligence on what it’s really like to work in an industry, company, or profession – and how to position yourself to land that job.  
  • Candid Career – This resource provides you with access to thousands of informational video interviews with real professionals through an easy-to-use website.  
  • UGA Mentor Program – Connect with a mentor (alumni, faculty, staff) to research and explore industries and careers. Research industries and careers by connecting with a mentor for a quick chat or formal 16-week mentorship through the UGA Mentor Program.  
  • Interstride - Interstride is an interactive tool for both international and domestic students to enhance their international experience and employment potential. The platform consists of job-listings, hiring trends, employer information, self-assessments, and up-to-date immigration guidance. 
  • Glassdoor - Glassdoor is a free jobs and career community that offers an inside look at jobs and companies through "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees and job seekers.  
  • Steppingblocks - Research your future career with real-world stats about your major, your interests, and your dream job title with career and education searches designed to find your best path based on millions of others. It’s data-powered career exploration for doers like you.


Employment Websites

GENERAL

  • Handshake (scroll down to the bottom of the page; login with your UGA MyID and password)  
  • LinkedIn (this popular networking site also has a job board!) 
  • Idealist (non-profit jobs) 
  • USAJobs (federal jobs) 

MAJOR/CAREER-SPECIFIC JOB BOARDS:

  • American Marketing Association (Marketing Jobs and Internships)
  • TalentZoo.com (Jobs in advertising, marketing, creative, design, new media and digital industries)
  • SalesGravy.com (Sales Jobs)
  • SalesJobs.com (Sales Jobs)
  • SalesHeads.com (Sales Jobs)
  • AA-ISP (Inside Sales Jobs)
  • Hootsuite
  • Mashable Job Board (Jobs in social media, marketing, technology, and business)
  • Sales and Marketing Classifieds (Sales & Marketing Jobs)
  • Public Relations Society of America (Public Relations Jobs)
  • Teamwork Online (Sports Careers)
  • Twitter
    • Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry.
    • Follow specific jobs hashtags. You know what else you might find when you conduct that search? Hashtags associated with those jobs. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.

    • Follow the companies you want to work for, and the people that work there.Look for job postings that come from them, particularly if these companies have a referral bonus. At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel!

*Note: Many professional associations (including PRSA and AMA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search! 


Professional Associations/Resources

PROFESSIONAL ASSOCIATIONS:

Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well. 


Employers/Position Title Reported by Class of 2023 Marketing majors

The information below represents employers and position titles from the Class of 2023 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
20North Inc. Search Engine Optimization Analyst
20North Inc. Business Development Representative
20North Inc. Search Engine Optimization Analyst
20North Inc. Search Engine Optimization Analyst
20North Inc. Search Engine Optimization Analyst
49 Financial Incoming Licensed Financial Professional
Academy of Aviation Domestic Admissions Manager
Accenture Analyst
Accenture Partner Manager
Acosta Leadership Development Program Associate
Acuity Insurance Marketing Leadership Program
Adobe Sales Development Representative
ADP Business Transformation Analyst
Adstra Partnership Services Coordinator
AllianceBernstein Marketing Associate
Alocare Marketing Intern
Amazon Associate Account Executive
American Marketing Association Vice President of Internal Relations
Andy Thoms CEO
Ascendion Account Manager
AsYouAre Ministries Co-Founder
AT&T Technology Development Program Engineer
AT&T Marketing Excellence Program Associate
Atlanta Falcons Fan Services Associate
Atlanta Falcons Payment Services Associate
Atlanta Falcons Payment Services Associate
Aviator Nation Personal Assistant to Chief Executive Officer
Axa XL Underwriting Assistant
Bank Design & Equipment Marketing Specialist
Bank of America Analyst
Bank of America Analyst
Beacon Hill Staffing Group Recruiter
Blue Bear Creative - Social Media Agency Social Analyst
Blue Corona PPC Specialist
Bourbon Street Manager
Bricker Builders Content Creator
Brown Bag Marketing Account Coordinator
C/C/G Marketing Consultant
Carahsoft Government Account Representative
Cardinal Digital Marketing Junior Paid Media Specialist
Carnegie Partners Associate Recruiter
Carter's Marketing Coordinator
CBRE Intern
Century Fire Protection Digital Marketing Specialist
CHEP Marketing Intern
Chick-fil-A Propel Leadership Program
Cibes Lift USA Digital Marketing Strategist
CIG Consulting Associate Project Manager
Citigroup Investment Banking Analyst
Classic City Church Women's Ministry Administrator
Coca-Cola Inside Sales Associate
Comcast Sales Coordinator
Conquer Media Associate
Convergint Technologies Sales Representative
Cortland Marketing Automation Specialist
Cortney Bishop Design Starting Designer
Cox Communications Finance Analyst
CrowdStrike Sales Development Representative
Cru Associate
Daily Mail Account Manager
Dell Technologies Account Manager
Dell Technologies Inside Sales Representative
Deloitte SHINE Marketing Associate
Deloitte SHINE Marketing Associate
Deloitte Business Technology Solutions Analyst
Deloitte Marketing Data Analyst
Deloitte Business Technology Solutions Analyst
Deloitte SHINE Marketing Associate
Delta Air Lines Commercial Strategy Analyst
Dippin'​ Daisy' Digital Marketing and Customer Service
Dobla Marketing Assistant
Don Jonathan Sales Marketing Assistant
DoorDash Market Growth Lead
E & J Gallo Winery Sales Leadership Development Representative
E & J Gallo Winery Sales Leadership Development Representative
East West Gem Co. E-Commerce Specialist
Easy Street Capital Pre-Law Analyst
Eli Lilly and Company Primary Care Sales Representative
Emily McCarthy & Co. Director of Marketing and Public Relations
Employer Not Specified Sales Development Representative
Employer Not Specified Marketing Manager
Employer Not Specified Logistics Coordinator
Epsilon Digital Solutions Consultant
Everybody Coffee Chief Executive Officer
Extra Special People Annual Giving Coordinator
EY Financial Business Consultant
EY Transaction Real Estate Analyst
FanDuel Product Associate
Fischer Homes Sales Consultant
Fiserv Sales Academy Associate
FORNASH Wholesale Operations Assistant
Frankenmuth Insurance Surety Underwriter
Frederick Swanston Account Coordinator
FSG Proposal Manager
GACC South Event Coordinator
Gartner Account Manager
Gartner Position Not Specified
Gartner Business Development Specialist
Gartner Associate
General Mills Supply Chain Logistics Associate
Georgia Bulldogs Sports Marketing Partnership Services Coordinator
Georgia-Pacific LLC Pricing Analyst
Gerson Lehrman Group Consultant
Goldman Sachs Asset Management Analyst
Grant Thornton LLP Transformation Consulting Associate
Green Olive Media Social Media Specialist
GroupM Video Investment Associate
Guidehouse Position Not Specified
Gwinnett Stripers Assistant Manager
Happy Soul Sisters Co-Owner
Holland & Sherry Junior Sales Representative
HYPE10 Agency Digital Associate
IDR, Inc. Recruiter
Ignite Marketing Coordinator
IHG Hotels & Resorts Associate Manager
IHG Hotels & Resorts Associate Manager
Insight Global Account Executive
Insight Global Recruiter
Insight Global Recruiter
Itential Business Development Representative
Jackson + Coker Client Consultant
JAN-PRO Systems International Marketing Coordinator
JLL Sales Coordinator
JLL Business Development Representative
JSK Marketing Agency Social Media Coordinator
Kett Inside Sales Representative
Koch Industries Marketing Assistant
KPMG Risk Analyst
KPMG Technology Assurance Associate
KPMG Technology Assurance Associate
KPMG Advisory Associate
KPMG Advisory Associate
KPMG Advisory Associate
KPost Roofing & Waterproofing Residential Sales Representative
L'Oréal Sales Associate
Leapcrest Marketing Marketing Coordinator
LocumTenens.com Account Representative
Lost Valley Ranch Pastry Chef
Luckie & Co. Account Coordinator
Luckie & Co. Account Coordinator
MaggsLeePhoto Photographer
Major League Baseball Partnership Marketing Coordinator
Market America Business Manager
Marsh McLennan Client Relations and Marketing Manager
Mec-Tric Control Company Operations Manager
MegaCorp Logistics Account Manager
ModusMark B2B Marketing Apprentice
Mohawk Industries ASPIRE Associate
Mohawk Industries Segment Marketing Associate
Morgan Stanley Analyst
Mosaic Wealth Management Client Service Manager
Mosquito Authority of North Atlanta Customer Service Sales Representative
MP&F Strategic Communications Communications Intern
NCR Corporation Marketing Specialist
NCR Corporation Marketing Specialist
Nebo Agency Media Associate
Newell Brands Assistant Manager
Object First Channel and Alliances Marketing Manager
Oconee Flippers Owner
OmniVue Marketing Coordinator
ONE Corporate Affairs Team Member
Onward Reserve Customer Experience Specialist
OpenMind Paid Social Associate
Oracle Corporation Business Development Representative
Oracle NetSuite Business Development Representative
Otis Elevator Co. Sales Trainee
Overhead Door Commercial Sales Representative
Pachuta Insurance Licensed Insurance Agent
Pacific Life Marketing Project Coordinator
Palo Alto Networks Business Development Representative
Panduit Account Executive
Pauley's Crepe Bar Marketing Manager
PepsiCo Sales Management Associate
PepsiCo Sales Management Associate
Principal Asset Management Associate Sales Representative
Principal Financial Associate Sales Representative
ProCare Therapy Account Executive
Publicis Media Associate Strategist
Publicis Media Associate
RaceTrac Partnerships Specialist
Raymond James Marketing Coordinator
Red Ventures Digital Marketing Analyst
Republic National Distributing Company Sales Representative
Republic National Distributing Company Sales Representative
Republic National Distributing Company Sales Representative
RIB Software Business Development Representative
Rooms To Go Brand Marketing Specialist
Ryan, LLC Property Tax Consultant
SAP Sales Strategy Associate
Sazerac Company Market Development Representative
ScanSource Account Manager
Shamrock Prosthetics Marketing Coordinator
Shekinah Financial Administrative Assistant
Sherwin Williams Sales Representative
Siemens Sales Development Program
Siemens Sales Development Program
Situation Media Coordinator
SKIM Market Research Analyst
SP2 Hospitality Social Media Marketing Manager
Sparkloft Media Social Media Marketing Intern
Starcom Worldwide Media Investment Associate
State Farm Sales Representative
Stella Rising Search Engine Marketing Coordinator
Strike Magazine Head Content Director
Strike Magazine Casting and Logistics Assistant
Stripe Theory Digital Marketing Intern
Strong Automotive Traffic Coordinator
Student Leadership University Marketing Coordinator
Superbolt Junior Growth Marketing Associate
Swank MotorSports Race Car Driver
Synovus Accelerated Banking Associate
TEAM Enterprises Experiential Marketing Manager
Techtronic Industries Field Sales and Marketing Representative
Techtronic Industries Field Sales and Marketing Representative
Techtronic Industries Field Sales and Marketing Representative
The Home Depot Business Analyst
The Home Depot Brand Advocate Analyst
The Home Depot Merchandise Coordinator
The Home Depot Category Experience Analyst
The Home Depot Merchandise Planner
The Post and Courier Event Marketing Coordinator
The Post and Courier Event Marketing Coordinator
The Standard Club Merchandise Manager
The Walt Disney Company Disney College Program Intern
The Walt Disney Company College Program Intern
Tisdale Middleton & Land Paralegal
Tisdale Middleton & Land Paralegal
Tom James Company Sales Professional
Total Retail Group Digital Marketing Specialist
TruStar Marketing Marketing Specialist
Twilio SDR
uleadership, LLC Digital Marketing Associate
United Airlines Associate Analyst
United States Air Force Officer
Unity Technologies Sales Enablement Analyst
University Athletic Association Inc Assistant Director of Creative Media and Football Branding
University of Georgia Institute for Disaster Management Public Relations Specialist
UPS Proposal Marketing Specialist
UPS Quality Assurance Intern
UPS Proposal Marketing Specialist
Urban Outfitters Social Media Coordinator
USA Triathlon Marketing Foundation
USTA Georgia Marketing Coordinator
Veeam Software Customer Success Representative
Veritiv Sales Representative
Verkada Associate Account Executive
Visa Associate
Visual Lease Marketing Coordinator
Warner Bros. Discovery Advertising Sales Assistant
Wesleyan School Faculty Fellow
Wesleyan School Faculty Fellow
Within Digital Media Strategist
WITKOFF Project Assistant Intern
Wonderkind Co. Content Creator
Yancey Bros. Co. Sales and Leadership Trainee
Zenith Digital Investments Associate Negotiator
Zep Incorporated Marketing Coordinator
* denotes no responses received.

*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2023 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

Graduate/Professional Schools attended by Class of 2023 Marketing majors

The information below represents graduate/professional schools and programs reported through the Class of 2023 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Graduate School Program(s)
ATP Flight School Flight School Certification
Augusta University Nursing, BSN
Belmont University Law, JD
Berklee College of Music Music, MA
Charleston School Of Law Law, JD
Clemson University Corporate MBA
Emory University Professional Degree
Georgia State University Sport Administration, MS
Georgia State University Law, JD
North Carolina Central University Law, JD
St. Vincent de Paul Regional Seminary Divinity, MDiv
Suffolk University Law, JD
Tsinghua University Global Affairs, MS
University of Georgia Sport Management and Policy, MS
University of Georgia Sport Management and Policy, MS
University of Georgia Natural Resources, MS
University of Georgia Sports Management, MS
University of Georgia Immersion Media, MS
University of Georgia Unspecified Master's Program, MA
University of Georgia Business Analytics, MSBA
University of Georgia Journalism and Communication, MS
University of Georgia Journalism and Mass Communication, Degree Not Specified
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Journalism and Mass Communication, MA
University of Georgia Marketing Research, MMR
University of Georgia Journalism and Mass Communication, MA
University of Georgia Marketing Research, MMR
University of Georgia Journalism and Mass Communication, MA
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MS
University of Georgia Kinesiology, Master's
University of Georgia Kinesiology, MS
University of Georgia Emerging Media, MA
University of Georgia Emerging Media, MA
University of Georgia Epidemiology, MS
University of South Carolina International Business, MIB
Vanderbilt University Marketing Research, MS
* denotes no responses received.