UGA Specific Information for Marketing

Marketing focuses on the process by which consumer and business needs for products and services are anticipated and satisfied. Marketing stresses research and analysis to understand consumer behavior and then uses that analysis to design, price, promote and make available products or services that meet consumer demands. The discipline includes such topics as new product development, sales, pricing, advertising, distribution, etc., and can lead to careers in research, sales, advertising, retail management, merchandising/buying, product planning, logistical management, public relations, hospitality, consumer development, event planning, social media and many other fields. The Marketing program at UGA offers emphasis areas in Professional Selling (sales) or Digital Marketing, which may be obtained through completing specific coursework and internship requirements. Marketing majors may also pursue electives related to market research. 

Class of 2021 Career Outcomes for Marketing *

** Includes Self-Employed

Campus Resources

Additional UGA Career Center Recommendations/Considerations


  • Sales & Sales Management - Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
  • Marketing Research - Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
  • Advertising & Promotion - Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Services - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Digital Marketing - Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.


Develop a Focus

Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options! 

Land an Internship

There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire. 

Consider Sales

A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable. 

Get Involved

Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated. 

Start Connecting

The Marketing Department, Terry College and the UGA Career Center all offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions or career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and honing your skills in areas like resume-writing, interviewing, and more!

Utilize Twitter 

Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry. Follow specific jobs hashtags. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.Follow the companies you want to work for, and the people that work there. 


Career Bliss



  • Join LinkedIn groups that are relevant to your career interests.  To search, select "groups" & type in your keywords.  
  • Review the groups that professionals in your field of interest have joined & consider joining those as well.  
  • Use the LinkedIn Alumni Tool to connect with graduates of UGA.
  • To login, visit the LinkedIn main page. 

Supplemental Career Research Dashboard

Additional Career Research Resources

  • O*NET - The O*NET database includes information on skills, abilities, knowledges, work activities, and interests associated with over 900 occupations (Login using your 810/811)
  • Occupational Outlook Handbook - The OOH can help you find career information on duties, education and training, pay, and outlook for hundreds of occupations
  • Career Insider: Vault Guides - Vault is one of the world’s leading sources of Career Intelligence.  It can help make your efforts at researching employers, industries, and career subjects significantly easier and more efficient. Whether you are just exploring possible career paths or you are ready for your interview, Career Insider can help! (Login using your 810/811)
  • Candid Career - Whether you are just beginning to explore career options, preparing for a job interview, or looking to change careers, can help by providing you with access to thousands of informational video interviews with real professionals through an easy to use website. We can all learn from the experiences of others and the Career Center makes this valuable resource available to UGA students so they may be informed and ready for what lies ahead. (Login using your 810/811)
  • Interstride-View jobs/internship in other countries and country career guides
  • Glassdoor - Glassdoor is a free jobs and career community that offers the world an inside look at jobs and companies. What sets us apart is our "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees, job seekers, and sometimes the companies themselves. Now with nearly 3 million salaries and reviews, you have all the information you might need to make your next career decision. 
  • Big Interview - Online practice interview platform. Practice basic interview questions or questions based on your industry interests or competencies! Also provides practice interview questions for graduate/professional schools. Just sign-up using your uga email address! 
  • Terry Connect - Terry's online mentorship platform. By creating an online profile during the active enrollment period (mid-late August) students will be matched with a mentor in their prospective industry for advice on job/internship searches, interview skills, and professional development. Students are also able to engage with alumni and each other on discussion boards and in special interest groups.  
  • MBA Review- The MBA provides information on getting a Masters in Business Administration including career guides, outlook, salaries, and lengths of programs.

Employment Websites



  • American Marketing Association (Marketing Jobs and Internships)
  • (Jobs in advertising, marketing, creative, design, new media and digital industries)
  • (Sales Jobs)
  • (Sales Jobs)
  • (Sales Jobs)
  • AA-ISP (Inside Sales Jobs)
  • Hootsuite
  • Mashable Job Board (Jobs in social media, marketing, technology, and business)
  • Sales and Marketing Classifieds (Sales & Marketing Jobs)
  • Public Relations Society of America (Public Relations Jobs)
  • Teamwork Online (Sports Careers)
  • Twitter
    • Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry.
    • Follow specific jobs hashtags. You know what else you might find when you conduct that search? Hashtags associated with those jobs. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.

    • Follow the companies you want to work for, and the people that work there.Look for job postings that come from them, particularly if these companies have a referral bonus. At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel!

*Note: Many professional associations (including PRSA and AMA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search! 

Professional Associations/Resources


Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well. 

Employers/Position Title Reported by Class of 2020 Marketing majors

The information below represents employers and position titles from the Class of 2020 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
160/90 Marketing Agency Brand Strategist Intern
20North Marketing Inc. SEO Analyst
320 Guest Ranch Front Desk Associate
A&I Solutions Client Services Manager
Acadia Paid Media Analyst
Accenture Applied Intelligence Analyst
Accenture Interactive Analyst
Acuity Brands Sales Leadership Specialist
Ad Victoriam Solutions Recruiter Analyst
Adobe Business Development Representative
ADP Associate District Manager
Agenda Health Junior Transaction Advisory Analyst
AIG Distribution Analyst
Alight Solutions Client Specialist
Alliance Sport Marketing Creative Services Manager
Allyon Inc. Healthcare Recruiter
American Junior Golf Association Tournament Coordinator
AmeriSave Mortgage Corporation Junior Mortgage Underwriter
Aon Associate Broker
Arthrex Medical Device Sales Representative
AssuranceAmerica Marketing Program Assistant
AT&T, Inc. B2B Sales Program
AT&T, Inc. Client Solutions Executive
AT&T, Inc. Client Solutions Executive
Augusta Plastic Surgery Marketing Coordinator
Axis Communications Area Marketing Coordinator
Bank of America Treasury Sales Analyst
BBDO Atlanta Social Account Coordinator
BCG Administrative Assistant
Beacon Hill Staffing Group Account Executive
Beacon Hill Staffing Group Staffing Consultant
Becker Digital Marketing Specialist
Big Red Rooster Account Coordinator
Bioclean Restoration Inc. Sales and Marketing Representative
Bitterroot Health Foundation & Marketing Intern
Bland Farms Operations and Sales Analyst
BlueGrace Logistics Business Development Associate
Boehringer Ingelheim Digital Marketing Assistant
Capgemini Associate Consultant
Cardinal Digital Marketing Analytics Associate
Carter’s Inc. Assistant Merchant
Case Mate E-Commerce Analyst
CBRE Capital Markets Inten
CED Management Trainee
ChannelWorks Field Marketing Specialist
Children's Healthcare of Atlanta Title Associate Marketing Coordinator
Children's Healthcare of Atlanta Recruitment Analyst Intern
Cigna Provider Contracting Analyst
Cleanstar National Business Development Manager Editorial Resident
Colliers Lease Administrator
Connect Ministries Staff Specialist
Contec, Inc. Marketing Coordinator
Cox Automotive Inc. SCRUM Master I
Cox Communications Project Management Specialist
Cox Communications Project Management Specialist
CoxReps Client Sales Planner
Coyote Logistics Business Development Representative
Cru International Intern
DARCOMM Communications Associate
Definition 6 Account Coordinator
Dell Technologies Emerging Tech Specialist
Deloitte SHINE Marketing Associate
Digital Additive Account Coordinator
Digital Additive Operations Specialist
Digitas North America Associate, New Business
Disney Communication Coordinator
DreamBuilt Assistant Project Manager
E & J Gallo Winery Sales Leadership Development Program
E & J Gallo Winery Sales Representative
E Smith Heating and Air Conditioning Project Manager
Eddis & Co. Account Manager
Eli Lilly & Company Diabetes Sales Representative
Empire Distributors, Inc. Sales Representative
Enterprise Management Trainee
Equinix Talent Acquisition Sourcer
Ernst & Young Recruiting Coordinator
ESI Inc. of Tennessee Marketing Assistant
FedEx Solutions Specialist Intern
Fewer Finer Marketing
Fiserv, Inc. Program Analyst
Fitzco Digital Platforms Associate
Fluke Corporation Software Account Executive
For Social Sync Creative Projects Manager
Forum Communications Junior Account Manager
Freddie Mac Risk Governance and Reporting Associate
Gartner Account Manager
Gas South Sales Development Resource
Georgia HEART Hospital Program, LLC Marketing Manager
Georgia Power Company Social Media Intern
Gillis Brothers Incorporated Assistant Secretary
GMR Marketing Account Coordinator Trainee
Great Lakes Dredge & Dock Company Site Administrator
Hire Ground Digital Marketing Coordinator
Horizon Media Assistant Media Planner
Hormel Foods Consumer Product Sales Representative
Imminent IL Campaign Manager
Incentive Solutions Marketing Communications Specialist
Innovien Solutions Tech Recruiter
Insight Global Recruiter
Insight Global Technical Recruiter
Insight Global Compliance Specialist
Insight Global Recruiter
Insight Global Recruiter
ISG Partners Associate Recruiter
Jackson Motorsports Marketing Account Coordinator
Kate Arnold Wines Marketing Manager
Keller Williams Reality Inc. Real Estate Consultant
Keyence Corporation Technical Sales Engineer
Keyston Bros. Marketing Coordinator
KIND Snacks Trade Marketing Coordinator
King's Hawaiian Holding Co. Market Development Champion
Kirna Zabete, Inc. E-Commerce Operations Coordinator
Kohl's Merchandising Trainee
KPMG Advisory Associate
KPMG Advisory Associate
Lead Coverage Management Trainee
LeaseQuery, LLC Marketing Intern
LeaseQuery, LLC Sales Development Representative
Lincoln Property Company Marketing Coordinator Account Representative
LoRa Alliance Marketing Associate
LumberJaxe Store Manager
Macy's Merchandising Assistant
MarkeTeam Account Executive
Matillion Business Development Associate
Mauldin & Jenkins, LLC Marketing Intern
Mercury Employee
Microsoft Recruiter
Mirakl Business Development Representative
Mizuno USA Sales Development Representative
Modern Brokers of America Salesman
Mohawk Industries Product Data Management Specialist
Mohawk Industries Marketing Associate
Morgan Stanley Client Service Associate
Mud Pie LLC Social Media and Influencer Coordinator
Mud Pie LLC Digital Marketing Assistant
Mud Pie LLC Catalog Production Assistant
N3 Business Development Representative
Native Genius Project/Design Coordinator
NCR Corporation Business Analyst
NCR Corporation Product Marketing Specialist
NCR Corporation Business Development Representative
NCR Corporation Retail Specialist
NCR Corporation Marketing Specialist
Nebo Agency Paid Media Associate
Neel Robinson & Stafford LLC Pre-Closer
Neiman Marcus Group Executive Development
Newell Brands Assistant Brand Manager Marketing
Newell Brands Assistant Brand Manager
Newell Brands Sales Analyst
Norfolk Southern Corp. Marketing Analyst
Normaltown Brewing Company Operations Manager
North Highland Management Consultant
Northern Financial Group Sales and Marketing Specialist
Northpoint Commercial Finance Account Service Coordinator
Northwestern Mutual Financial Representative
Northwestern Mutual Recruiting Coordinator
Novelis Account Management Specialist
One & All Corporate Trainer
OneTrust Event Marketing Coordinator
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Cloud Solutions Consultant
Oracle Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Logistics Applications Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Oracle Business Development Consultant
Paycom Outside Sales Representative
PennyMac Loan Services LLC Loan Officer
PepsiCo Sales Management Associate
PepsiCo Sales Management Associate
Phoenix Marketing International Market Research Intern
Preciball USA, Inc. Inside Sales
Prestige Staffing Technical Recruiter
Prime Care Technologies Marketing Intern
Publicis Media Associate Media Manager
PwC Associate
Razorfish Assistant Media Planner
Red Dress Copywriter
Refurb Technologies E-Commerce Specialist
Renewvia Energy Office Manager
Reprise Digital Paid Social Associate
Resolution Technologies, Inc. Technical Recruiter
Response Media Campaign Manager
RevPartners Marketing Specialist
Ridgecrest Summer Camps Staffing Specialist
Rooms To Go Digital Consumer Insight Analyst
Salesforce Business Development Associate
Salt Model Management LLC Model
SAP SAP Partner Marketing Specialist
SAP Customer Transformation Intern
Scout Sports and Entertainment Account Coordinator
Shaw Industries Commercial Sales Trainee
Sherwin Williams Sales Development Leadership Program
Simpson Property Group Market Research Analyst
Snap-on Equipment Equipment Sales Specialist
Soliant Health Account Executive
Soliant Health Marketing Coordinator
Soliant Health Account Executive
Soliant Health Account Executive
Southbridge Technical Sales Engineer
Southern Digital Consulting Strategic Account Specialist
Southern Living Magazine Marketing Fellow
Spotify AMP Sales Development Representative
Strategic Education Inc. Marketing Specialist
Supply Chain Now Marketing Manager
Supply Chain Now Email Marketing Coordinator
Supply Chain Now Marketing Manager
Symphonix Solutions Marketing Production Manager
Tails Up, Pup Product Designer
Tealium Enterprise Accounts
Techtronic Industries Event Marketing Specialist
Techtronic Industries Event Marketing Specialist
Techtronic Industries Event Marketing Specialist
Techtronic Industries Event Marketing Specialist
Techtronic Industries Event Marketing Specialist
Techtronic Industries Field Sales & Marketing Representative
Techtronic Industries Event Marketing Specialist
Textron E-Commerce Associate
The Classic Center Event Planner
The Classic Center Marketing Project Coordinator
The Intersect Group Operations Coordinator
The Miner Agency Digital Dynamo
The Virtus Solution Business Consultant
The Walt Disney Company National Ad Sales Intern
TikTok Client Services Coordinator
Titans Sports Academy Digital Marketing Coordinator
Tom James Company Professional Clothier
Tom James Company Professional Clothier
TopRight Digital Marketing Coordinator
Total Medical Equipment Sales & Service Sales Distribution Specialist
Transitiv Digital Marketing Specialist
Transwestern Marketing Analyst
Transwestern Tenant Service Associate
Truist Securities Leadership Development Program Analyst
TTI Outdoor Event Marketing Specialist
TTI Event Marketing Specialist
TTI Event Marketing Specialist
Twilio Sales Development Representative
Twitter Customer Success Specialist I
University of Georgia Intern
University of North Carolina at Chapel Hill Assistant Director of On-Campus Recruiting
Up Advertising, LLC Account Coordinator
USA Today Sports Life and Outdoor Reporter
Veritiv Corporation Talent Acquisition Sourcer
ViacomCBS Sales Assistant
Wesleyan School Faculty Fellow
West Shore Home In-Home Sales Representative
Western & Southern Life Financial Representative
Wunderkind Customer Success, Digital Marketing Associate
* denotes no responses received.
*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2020 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

Graduate/Professional Schools attended by Class of 2020 Marketing majors

The information below represents graduate/professional schools and programs reported through the Class of 2020 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Graduate School Program(s)
Berry College Accounting with Healthcare Management Emphasis, MAcc
Georgia College and State University Undeclared
Georgia College and State University Undeclared
Temple University Sport Business, MS
The New School Fashion Studies, MA
Tulane University Law, JD
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MMR
University of Georgia Sport Management and Policy (Non-Thesis), MS
University of Georgia Marketing Research, Master's
University of Georgia Law, JD
University of Georgia Marketing Research, MMR
University of Georgia Marketing Research, MA
University of Georgia Law, JD
University of Georgia Law, JD
University of Georgia Business Analytics, MSBA
University of Georgia Marketing Research, MMR
University of Richmond Law, JD
Vanderbilt University Marketing Research, MS
Vanderbilt University Marketing, MS
* denotes no responses received.