What Can I Do With a Major In Marketing?

Marketing Student Organizations

• American Marketing Association - student-led marketing organization that offers students the opportunity to become strong and skilled marketers through hands-on experience. Members provide marketing solutions to real companies and get exclusive access to industry professionals, networking events, and career development opportunities. 
• Pi Sigma Epsilon (PSE) - co-ed professional business fraternity that develops the sales and marketing skills of its members through lifelong opportunities. PSE exists to serve the emerging workforce by addressing career readiness and advancement through community, education, and competitions.

Additional Terry Student Organizations of Interest

• Atlas Business Society**- open to 1st and 2nd year students. Aims to give students a competitive edge in business through resume building, LinkedIn profile creation, and interview preparation, complemented by talks from industry leaders. The society also engages in community service events and hosts social gatherings to foster member bonding.
  • Magellan Program** - open to 1st year students. Semester-long program focused on skill development and peer networking. Applications are open only at the beginning of the Fall semester.
• Alpha Kappa Psi - co-ed professional business fraternity open to all majors. Focused on creating a brotherhood bond and enhancing professional development through seminars, community service, and social events.
• Black Business Student Association - caters to every major within the Terry College of Business. Focuses on promoting resources and opportunities available for Intended-Terry and current students in Terry. BBSA also has an emphasis on professional development opportunities that help students secure internship and full-time roles. 
• Delta Sigma Pi - co-ed professional business fraternity that develops principled business leaders and offers lifelong opportunities for its members, providing training in professional skills, leadership, and service.
• Society of Business Intelligence - open to all majors. Focused on developing and building the "hard" skills of  students, which include data analytics skills such as Tableau, data visualization, SAS, and many more. 
• Society of Entrepreneurs - connects students to resources of the Entrepreneurship Program and the Athens entrepreneurial community.
• Sustainable Business Society - student-led club with the mission of equipping members with tools to analyze and better understand the intersection between business and sustainability. Members will develop a deeper understanding of how businesses can thrive using the triple bottom line (people, profit, and planet) through speakers and the chance to work with local Athens businesses. 
• Terry Ambassadors** - build community and enhance awareness of opportunities within the college by engaging with students and alumni, thereby furthering the Terry legacy.
• Terry Edge Network - open to UGA students of all majors, genders, and degree types. Supports student success by offering experiences and resources to boost confidence and leadership skills, helping students achieve their goals.

       **Application required

Source: Terry College of Business Student Organizations

Explore additional UGA clubs and organizations on the UGA Involvement Network 

Connect with Your Career Consultant 

POTENTIAL CAREER PATHS

• Sales & Sales Management: Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
• Marketing Research: Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
• Advertising & Promotion: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
• Marketing Services: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
• Digital Marketing: Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

ADDITIONAL RECOMMENDATIONS

Develop a Focus: Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options! 

Land an Internship: There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire. 

Consider Sales: A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable. 

Get Involved: Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated. 

Start Connecting: The Terry College of Business and the UGA Career Center each offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions, and career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and hone your skills in areas like resume-writing, interviewing, and more!

COMPANY & SALARY RESEARCH

Career Bliss

GlassDoor

Salary.com

LINKEDIN

• Join LinkedIn groups that are relevant to your career interests.  To search, select "groups" & type in your keywords.  
• Review the groups that professionals in your field of interest have joined & consider joining those as well.  
• Use the LinkedIn Alumni Tool to connect with graduates of UGA.
• To login, visit the LinkedIn main page. 

O*NET Online – The O*NET database includes information on skills, abilities, knowledge, work activities, and interests associated with over 900 occupations.  

My Next Move – An interactive tool for students and job seekers to learn more about their career options.  

Occupational Outlook Handbook – The OOH is a career resource offering information on the hundreds of occupations that provide most of jobs in the United States.  

Vault – Vault.com provides in-depth intelligence on what it’s really like to work in an industry, company, or profession – and how to position yourself to land that job.  

Candid Career – This resource provides you with access to thousands of informational video interviews with real professionals through an easy-to-use website.  

UGA Mentor Program – Connect with a mentor (alumni, faculty, staff) to research and explore industries and careers. Research industries and careers by connecting with a mentor for a quick chat or formal 16-week mentorship through the UGA Mentor Program.  

Interstride - Interstride is an interactive tool for both international and domestic students to enhance their international experience and employment potential. The platform consists of job-listings, hiring trends, employer information, self-assessments, and up-to-date immigration guidance. 

Glassdoor - Glassdoor is a free jobs and career community that offers an inside look at jobs and companies through "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees and job seekers.  

Steppingblocks - Research your future career with real-world stats about your major, your interests, and your dream job title with career and education searches designed to find your best path based on millions of others. It’s data-powered career exploration for doers like you.

GENERAL:

• Handshake
• LinkedIn (this popular networking site also has a job board!) 
• Idealist (non-profit jobs) 
• USAJobs (federal jobs) 

MAJOR/CAREER-SPECIFIC JOB BOARDS:

• American Advertising Federation 
• American Marketing Association 
• Public Relations Society of America 
• National Association of Sales Professionals 
• Teamwork Online (Sports Careers)

*Note: Many professional associations (including AMA and PRSA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search! 

PROFESSIONAL ASSOCIATIONS:

• American Advertising Federation
• American Marketing Association
• Fuse Atlanta
• Insights Association (Marketing Research)
• National Association of Sales Professionals
• National Retail Federation
• National Sales Network

Tip: Join LinkedIn groups that are related to your career interest.