What Can I Do With a Major In Public Relations?
UGA Specific Information for Public Relations
Public Relations (PR) is more than just press releases—it's about crafting compelling narratives, building relationships, and shaping public perception. As a PR major at the University of Georgia, you’ll develop skills in storytelling, media strategy, crisis communication, and digital marketing, preparing you for a dynamic career in a fast-evolving industry.
See also: Department of Advertising and Public Relations
A Public Relations degree from UGA opens doors to a diverse range of career paths across various industries. Here are some potential career areas and job titles you might pursue:
- Public Relations Agencies:
- Account Executive
- Public Relations Specialist
- Media Relations Manager
- Digital Strategist
- Social Media Manager
- Corporate Communications:
- Communications Manager
- Public Affairs Specialist
- Corporate Communications Associate
- Internal Communications Specialist
- Corporate Social Responsibility (CSR) Manager
- Non-profit Organizations:
- Communications Director
- Public Information Officer
- Development Officer
- Advocacy Specialist
- Government and Public Affairs:
- Public Information Officer
- Legislative Aide
- Government Relations Specialist
- Community Relations Manager
- Marketing and Advertising:
- Content Marketing Manager
- Social Media Marketing Specialist
- Brand Journalist
- Integrated Marketing Communications Specialist
- Digital and Social Media Focused Roles:
- Social Media Strategist
- Digital Communications Specialist
- Influencer Marketing Manager
- Community Manager
- Specialized Fields:
- Healthcare Communications Specialist
- Technology PR Manager
- Financial Communications Analyst
- Entertainment Publicist
Note: Entry-level positions may vary, and career progression often leads to more senior and strategic roles.
Class of 2024 Career Outcomes for Public Relations*
** Includes Self-Employed
Campus Resources
- International Association of Business Communicators
- The Professional Entertainment & Sports Association (PESA)
- The Industry (Entertainment and media student organization)
- Women in Sports and Events (WISE) – UGA Chapter
- UGA Mentor Program
- Student-Run Agencies: Talking Dog Agency, Paw Print Agency - work on real campaigns for real clients.
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UGA Ad Club & American Marketing Association: Network and learn from industry leaders.
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Student Media: The Red and Black, Infusion Magazine, Rouge Magazine - gain hands-on content creation and brand storytelling experience.
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Mentorship: Public Relations Student Society of America (PRSSA); UGA Mentor Program connects you with alumni in top agencies and brands.
- Additional Resources to Explore: Association for Women in Sports Media, Pandora Yearbook, Women in Media
To find additional clubs and organizations, go to the UGA Involvement Network and/or connect with your Career Consultant
Students interested in Public Relations may also find related fields of study at UGA that complement their interests:
- Advertising
- Journalism
- Entertainment and Media Studies
- Marketing
- Political Science
- Communication Studies
- Sociology
Additional UGA Career Center Recommendations
A Public Relations major at UGA will empower you to develop a wide range of highly transferable and sought-after skills, including:
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Strategic communication & media relations
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Digital & social media management
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Writing & editing for various audiences
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Problem-solving & crisis management
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Relationship-building & networking
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Data analysis & reporting in PR campaigns
Additional Internship and Job Search Tips
- For additional information on internships and job opportunities, look out for emails sent every Tuesday on the Grady Career Services Update listserv. If you are not on that listserv, sign up for the Grady job leads listserv here.
- Follow @UGAGradyCareers on Twitter for timely job postings and career advice, run by the Grady College Office of Experiential Learning and the UGA Career Center Grady College Career Consultant.
Additional Career Research Resources
- O*NET Online – The O*NET database includes information on skills, abilities, knowledge, work activities, and interests associated with over 900 occupations.
- My Next Move – An interactive tool for students and job seekers to learn more about their career options.
- Occupational Outlook Handbook – The OOH is a career resource offering information on the hundreds of occupations that provide most of jobs in the United States.
- UGA Mentor Program – Connect with a mentor (alumni, faculty, staff) to research and explore industries and careers. Research industries and careers by connecting with a mentor for a quick chat or formal 16-week mentorship through the UGA Mentor Program.
- Interstride - Interstride is an interactive tool for both international and domestic students to enhance their international experience and employment potential. The platform consists of job-listings, hiring trends, employer information, self-assessments, and up-to-date immigration guidance.
- Glassdoor - Glassdoor is a free jobs and career community that offers an inside look at jobs and companies through "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees and job seekers.
- Steppingblocks - Research your future career with real-world stats about your major, your interests, and your dream job title with career and education searches designed to find your best path based on millions of others. It’s data-powered career exploration for doers like you.
Employment Websites
GENERAL
- Handshake (scroll down to the bottom of the page; login with your UGA MyID and password)
- LinkedIn (this popular networking site also has a job board!)
- Idealist (non-profit jobs)
- USAJobs (federal jobs)
MAJOR-SPECIFIC
Professional Associations/Resources
Employers/Position Titles Reported by Class of 2024 Public Relations Majors
The information below represents employers and position titles from the Class of 2024 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.
Employer | Position Title(s) |
---|---|
22squared, Inc. | Assistant Account Executive | 365 Degree Total Marketing | Digital Media Strategist | American Airlines | Flight Attendant | Ammunition | Client Partnerships Coordinator | Aon | Reinsurance Account Representative | APCO | Project Assistant | ASW Distillery, LLC | Marketing Associate | Babbit Bodner | Communications Coordinator | Bank of America | Assistant Vice President | Beyond Identity | Sales Development Representative | BRAVE Public Relations | Assistant Account Executive | bread & Butter | Assistant Account Executive | Burson | Assistant Account Executive | Carma Connected | Account Coordinator | Carter's | Assistant Merchant | Congressman Chuck Edwards | Staff Assistant | Cookerly Public Relations | Assistant Account Executive | Cox Enterprises | Lead Internal Consultant | Coyne Public Relations | Account Coordinator | Dominion Energy | Associate Communications Specialist | Droese Public Relations | Fall Intern | Edelman | Account Associate | F&W Style | Social Media Intern | Fab'rik Boutique | Social Media Manager | Full Tilt Consulting | Assistant Account Manager | Fundraising Inc. | Operations Associate | Georgia College Advising Corps | College & Career Adviser | Golden Isles Olive Oil | Marketing and Event Coordinator | Guide Culture | Social Media and Marketing Coordinator | Gwinnett Stripers | Corporate Partnerships Coordinator | Hunter | Account Coordinator | Infinity Marketing | Social Media Intern | Insight Global | Recruiter | Insight Global | Recruiter | Iris | Account Executive Intern | JPMorgan Chase & Co. | Communications Analyst | KCSA Strategic Communications | Assistant Account Executive | Keith Hildebrandt | Chief Executive Officer & Co-Founder | Ketchum | Consultant | KPMG | Associate Innovation Consultant | Lanecreek Golf Club | Food and Beverage Manager | LB Dantzler | Account Representative | Lena Larose | Marketing and Sales Manager | Lindsay Schwartz Consulting + Creative | Brands and Accounts Specialist | Link Logistics | Marketing Associate | Lou Hammond Group | Account Coordinator | Lou Hammond Group | Account Coordinator | Love.Craft Athens, Inc | Communications Specialist | Marks Commercial Realty | Real Estate Agent | Metro Atlanta Chamber | Atlanta Sports Council - Community Relations Intern | Monkee's Franchising | Marketing & E-commerce Assistant Manager | Moon Dance | Shift Leader | MSL Group | Assistant Account Executive | MSL Group | Assistant Account Executive | MSL Group | Assistant Account Executive | MSL Group | Consumer Brands Fellow | MSL Group | Consumer Brands Fellow | MSL Group | Consumer Brands Fellow | National Journal | Executive Assistant | NBCUniversal | External Communications Coordinator | New Blue Interactive | Account Coordinator | North Georgia Technical College | High School Coordinator | OMD USA | Digital Activation and Planning Associate | Optomi | Associate Account Executive | Orsi Public Relations | Junior Account Executive | Pinnacle Promotions | Junior Account Manager | Rag & Bone | Communications Assistant | Riverworks Inv. Corp | Leasing Coordinator | Savannah Bananas | Merchandise Coordinator | See.Spark.Go | Account Coordinator | See.Spark.Go | Social Media Project Coordinator | See.Spark.Go | Social Media Project Coordinator | Self-employed | Freelancer | Six String Southern Productions LLC | Marketing And Public Relations Coordinator | Six String Southern Productions LLC | Marketing And Public Relations Coordinator | Sloane & Company | Corporate Communications Associate | Steampunk, Inc. | Learning Experience Platform Administrator | Strike Magazine | External Communications Associate | The Dana Agency Public Relations | Account Coordinator | The Dana Agency Public Relations | Account Coordinator | The Next Stop | Digital Marketing Strategist | The Walt Disney Company | Talent Development Intern | Town of Summerville | Public Information Associate | Trevelino/Keller | Assistant Account Executive | Tribe, Inc. | Account Manager | United Airlines | Marketing Strategist | United Distributors | Sales Apprentice | United States Advanced Network | Software Engineer | United States Air Force | Air Force Officer | United States Government | Communication Assistant | United States Senate | Staff Assistant | Universal Destinations & Experiences | Corporate Communications Senior Coordinator | University of Georgia | Annual Giving Officer | University of Georgia | Development Officer | University of Georgia | Operations Manager | University of Georgia | Digital Media Specialist | University of Georgia | Temporary Staff Assistant | VUE Atlanta | Marketing and Public Relations Intern | Waggin Law | Junior Paralegal | Weber Shandwick | Junior Associate | Weber Shandwick | Public Relations Intern | Wheels, Inc. | Internal Communications Specialist | Zagoria Law Firm | Litigation Paralegal |
Graduate/Professional Schools Attended by Class of 2024 Public Relations Majors
The information below represents graduate/professional schools and programs reported through the Class of 2024 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.
Graduate School | Program(s) |
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Arizona State University | Film and Media Studies, MAS | Athens Technical College | Interdisciplinary Studies, Associate's | Case Western Reserve University | Law, JD | Georgetown University | Communication, Culture & Technology, MA | Mercer University | Law, JD | University of Georgia | Marketing Research, MMR | University of Georgia | Public Relations, Master’s | University of Georgia | Public Relations, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Law, JD | University of Georgia | College Student Affairs Admin, MEd | University of Georgia | Integrated Advertising and Public Relations, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Georgia | Journalism and Mass Comm, MA | University of Minnesota Twin Cities | Law, JD |