What Can I Do With a Major In Public Relations?
Public Relations (PR) is the strategic art and science of communication, focusing on shaping messages, managing reputation, and fostering relationships between organizations and their publics. In the current landscape, the field has expanded beyond traditional media relations to include AI-powered analytics, social media strategy, and influencer partnerships. PR professionals now work at the intersection of technology and storytelling, using data-driven insights to manage brand image while maintaining authentic human connections.
While often grouped with Marketing or Advertising, PR is distinct because it focuses on earned media: building relationships and managing reputation through strategic messaging. Marketing and Advertising typically center on paid placements to promote products and services.
Today's PR industry is one where AI handles routine tasks like media monitoring and drafting, allowing human practitioners to focus on high-level strategy, ethics, and relationship -uilding. Employers want candidates who can navigate a fragmented media landscape.
** Includes Self-Employed
- Grady College Advising Office
- Talking Dog Agency
- AdPR Connection
- WUGA Radio
- The Red & Black (independent from UGA but student-led)
Build Your Digital Portfolio Early. 82% of companies may prioritize candidates with online portfolios. Your portfolio should be a "Personal Brand Headquarters" featuring 8-12 strong projects presented as case studies (Problem, Process, Outcome).
Embrace AI as an "Amplifier". Learn to use generative tools for drafting and research, but ensure you maintain human-in-the-loop oversight for nuance and ethics.
Stay Coachable. Hiring managers value professional polish, news literacy, and the ability to apply constructive feedback over static technical skills.
The information below represents employers and position titles from the Class of 2025 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.
| Employer | Position Title(s) |
|---|---|
| 20North Marketing | SEO Analyst | 20North Marketing | SEO Analyst | APCO Worldwide | Corporate Reputation Intern | Apple | Growth Accounts Intern | Arnall Golden Gregory LLP | Healthcare Case Assistant | ArtsNOW | Development Coordinator | Ascension | Associate Consultant | Association of Healthcare Philanthropy | Marketing Coordinator | Atlanta Falcons | Community Relations Assistant | Biosector 2 | Graduate Trainee | Breeze Airways | Communications Intern | Carfrae Consulting | Communications Intern | Chick-fil-A | Launch Program | Cox Enterprises | Internal Consultant | Crisp | Marketing Coordinator | Derris | Public Relations Intern | Epps, Holloway, DeLoach & Hoipkemier | Legal Assistant | Frederica Academy | Special Events and Projects Coordinator | Free Bird | Field Marketing Manager | Full Tilt Consulting | Account Coordinator | Georgia Brain & Spine Center | Associate Medical Sales Representative | Golin | Consumer Intern | GSE Worldwide | Intern | Guidepoint | Client Service Associate | IDH Alliance | Brand Ambassador | IHG Hotels & Resorts | Front Desk Representative | Insight Global | Recruiter | Jackson Spalding | Public Relations Specialist | KCSA Strategic Communications | Public Relations Intern | Ketchum | Assistant Account Executive | Lake Lanier Association | Communications and Membership Coordinator | Lansinoh Laboratories | Creative Content Intern | Las Colinas Country Club | Membership Experience Coordinator | Locum Tenens | Account Representative | Loverly Grey | Digital Media Specialist | M. Holland Company | Sales Representative | Magrino Public Relations | Assistant Account Coordinator | Marketwake | Junior Associate Copywriter | Marsh & McLennan Companies | Account Representative | Matthews Real Estate Investment Services | Associate in Training | Max Borges Agency | Public Relations Intern | Melo Soap LLC | Marketing Manager | MyFitnessPal | Public Relations Intern | National Association of Manufacturers | Brand and Digital Associate | Nebo Agency | Associate Social & PR Specialist | Nexus Cognitive | Marketing Intern | North American Language and Culture Assistants Program (NALCAP) | English Language Assistant | NP Agency | Communications Intern | Ogilvy | Business Resident | Optomi | Associate Account Executive | PGA Tour | Sponsor Relations Associate | Purple Orange Digital Communications | Account Coordinator | Ruder Finn | Executive Trainee | Salesforce | Associate Analyst, ES Customer Engagement | See.Spark.Go | Account Coordinator | Senator Reverend Warnock | Communications Intern | Soliant Health | Account Executive | Southeastern Baptist Theological Seminary | Digital Marketing Coordinator | Spectrum Science | PR Fellow | SurgiPet Vet | Veterinarian | Synovus | Internal and External Events Specialist | Techtronic Industries | Field Sales and Marketing Representative | The Extrovert Marketing Agency | Social Media Marketing Intern | The Home Depot | Brand Advocate Analyst | The Tree House, Inc. | Supervised Visitation Coordinator | The Walt Disney Company | * | University of Georgia | Communications Specialist | University of Georgia | Digital Experience Officer | US Senate | Press Assistant | US Soccer Federation | Individual Giving Coordinator | V2 Communications | Account Coordinator | Varney & Co. | Production Assistant | War Room Strategies | Fundraising Strategist | Wasserman | Associate Manager | Weezie | Customer Experience Associate | WGB Group | Retail Sales Coordinator | Zeno Group | Brand Intern |
The information below represents graduate/professional schools and programs reported through the Class of 2025 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.
| Graduate School | Program(s) |
|---|---|
| American University | International Communications, MA | Emory University | Law, JD | Emory University | Law, JD | Medical College of Georgia (AU/UGA Partnership) | Medical Doctor, MD | Mercer University | Law, JD | University of Georgia | Disaster Management, MPH | University of Georgia | Elementary Education, MEd | University of Georgia | Integrated Advertising & Public Relations, MA | University of Georgia | Journalism & Mass Communication, MA | University of Georgia | Journalism & Mass Communication, MA | University of Georgia | Journalism & Mass Communication, MA | University of Georgia | Journalism & Mass Communication, MA | University of Georgia | Journalism & Mass Communication, MA | University of Georgia | Law, JD | University of Georgia | Nonprofit Management & Leadership, MA | York University | Marketing, MA |