What Can I Do With a Major In Advertising?

• Ad Club
• Pandora Yearbook
• Paw Print Agency
• Public Relations Student Society of America (PRSSA)
• Rouge Magazine
• Talking Dog Agency
• The Red and Black
• UGA Mentor Program
• To find additional clubs and organizations, go to the UGA Involvement Network
• Connect with your Career Consultant.

Knowledge/Skills Needed in this Industry

• Students interested in the accounts and management side of advertising should consider taking at least one course in marketing, business management, accounting, and/or finance. Try to become proficient in Excel before you graduate.
• Gain practical experience in problem-solving, customer service, marketing, writing, management, and sales. Gain persuasion skills through sales and learn how to sell your ideas.
• Demonstrate enthusiasm, interpersonal skills, teamwork, integrity, organizational and communication skills, and good judgment.
• For students interested in the creative side of advertising, develop and strengthen art skills, creativity, and initiative.
• Gain experience with social media marketing using platforms such as Facebook, Twitter, and Instagram. Become proficient in social media analytics by using a program like HootSuite.
• More students are becoming proficient in online advertising services such as Google AdWords.
• Get experience with a variety of software programs, including Adobe Photoshop, InDesign, Photo Mechanic, Apple - Final Cut Pro X, Audacity, and Soundslides. Additionally, Dreamweaver, Macromedia Flash, Adobe Premiere Pro, Avid, and Fireworks are also very useful in the multimedia industry. LinkedIn Learning (formerly Lynda.com) is a great, free resource for this.
• Consider enrolling in New Media Certificate courses to gain understanding and proficiency in digital media such as coding, new technology, and social media.
• Create a portfolio of writing samples, ad campaigns, marketing strategies, graphics, and ideas. Making an online portfolio is a good way to market your skills for job opportunities by using websites such as Behance, Issuu, SquareSpace, WordPress, Weebly, and Wix. For more information, check out Portfolio Resources on the Career Center website.

Campus Involvement, Domestic Field Study and Study Abroad Opportunities

• Participate in organizations such as Ad Club, Talking Dog Agency (a student-run, full-service advertising agency), or PawPrint Agency (a student-run advertising agency serving non-profit clients).
• Take advantage of ADPR trips to Chicago, New York City, and other destinations to visit top advertising employers. In the past, the group has made stops at DDB, Digital Kitchen, Ogilvy, Leo Burnett, and McGarry Bowen to name a few.
• The ADPR department at Grady also offers the NYC Maymester course as a Grady elective. Students spend two weeks in class in Athens, and one week on agency tours in New York. Previous classes have visited Ogilvy & Mather, DDB, Digitas, Translation, and Ignition, among many others.
• Join the American Marketing Association at UGA to gain knowledge in marketing strategies and research. You will also gain practical experience in applying social and digital marketing techniques with local and national businesses.
• Students interested in pursuing careers in the creative industry are encouraged to enroll in Summer at the Circus, a partnership between Grady College and The Creative Circus in Atlanta. The Creative Circus is one of the top portfolio schools in the country, offering programs in Art Direction, Copywriting, Design, Image, Interactive Design, and several other areas.
• Participate in the ADPR Choose China Study Abroad Program, and learn about brand communication in Shanghai, Beijing, and Hong Kong.
• Consider participating in the UGA Cannes Lions Study Abroad Program, which allows students to attend the Cannes Lions International Festival of Creativity and witness thousands of ads from around the world being showcased and judged. This opportunity also allows students to network with producers, directors, and actors who have starred in motion pictures.

LinkedIn Groups to Join

• Advertising and PR at UGA Grady College
• Internships and Interns
• PRSSA
• University of Georgia Alumni Association Group (UGA)
• University of Georgia Grady College of Journalism and Mass Communication Alumni
• Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well.
• For more information on how to effectively utilize LinkedIn, check out the UGA Career Center's Networking Page.

Additional Internship and Job Search Tips

• For additional information on internships and job opportunities, look out for emails sent every Tuesday on the Grady Career Services Update listserv. If you are not on that listserv, sign up for the Grady job leads listserv here.
• Follow @UGAGradyCareers on Twitter for timely job postings and career advice, run by the Grady College Office of Experiential Learning and the UGA Career Center Grady College Career Consultant.
• If you’re interested in working or interning for a specific company, visit that company’s website. Job and internship opportunities are usually listed under the “Careers” tab.
• For a complete list of advertising agencies and PR firms, check out this list compiled by Grady.
• For information about job salary, company reviews, and job openings, visit Glassdoor and Payscale.com.
• For a general job search, visit websites such as Indeed, Monster and Simply Hired.

O*NET Online – The O*NET database includes information on skills, abilities, knowledge, work activities, and interests associated with over 900 occupations.  

My Next Move – An interactive tool for students and job seekers to learn more about their career options.  

Occupational Outlook Handbook – The OOH is a career resource offering information on the hundreds of occupations that provide most of jobs in the United States.  

Vault – Vault.com provides in-depth intelligence on what it’s really like to work in an industry, company, or profession – and how to position yourself to land that job.  

Candid Career – This resource provides you with access to thousands of informational video interviews with real professionals through an easy-to-use website.  

UGA Mentor Program – Connect with a mentor (alumni, faculty, staff) to research and explore industries and careers. Research industries and careers by connecting with a mentor for a quick chat or formal 16-week mentorship through the UGA Mentor Program.  

Interstride - Interstride is an interactive tool for both international and domestic students to enhance their international experience and employment potential. The platform consists of job-listings, hiring trends, employer information, self-assessments, and up-to-date immigration guidance. 

Glassdoor - Glassdoor is a free jobs and career community that offers an inside look at jobs and companies through "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees and job seekers.  

Steppingblocks - Research your future career with real-world stats about your major, your interests, and your dream job title with career and education searches designed to find your best path based on millions of others. It’s data-powered career exploration for doers like you.

GENERAL:

• Handshake (scroll down to the bottom of the page; login with your UGA MyID and password)  

• LinkedIn (this popular networking site also has a job board!) 

• Idealist (non-profit jobs) 

• USAJobs (federal jobs) 

MAJOR/CAREER SPECIFIC:

• Adweek
• Advertising Age
• American Ad Agencies
• American Marketing Association
• Association of National Advertisers
• Creative Pool
• Digital Media Jobs Network
• Entertainment Careers
• J-Jobs
• Journalism Jobs
• Media Bistro
• Media Post
• National Association of Black Journalists (NABJ) - Career Center
• Nation Job
• Production Hub
• PR Week Magazine
• Public Relations Society of America (PRSA National) -  Job Center
• PRSA/Georgia Chapter - Career Center
• Talent Zoo
• T. Howard Foundation – Diversity in the Media
• WarnerMedia (Formerly Turner Broadcasting)

• American Association of Advertising Agencies
• American Advertising Federation
• Association of National Advertisers
• Outdoor Advertising Association of America
• Women in Sports and Events (WISE)