What can I do with a major in Marketing ?
UGA Specific Information for Marketing
Marketing focuses on the process by which consumer and business needs for products and services are anticipated and satisfied. Marketing stresses research and analysis to understand consumer behavior and then uses that analysis to design, price, promote and make available products or services that meet consumer demands. The discipline includes such topics as new product development, sales, pricing, advertising, distribution, etc., and can lead to careers in research, sales, advertising, retail management, merchandising/buying, product planning, logistical management, public relations, hospitality, consumer development, event planning, social media and many other fields. The Marketing program at UGA offers emphasis areas in Professional Selling (sales) or Digital Marketing, which may be obtained through completing specific coursework and internship requirements. Marketing majors may also pursue electives related to market research.
Class of 2018 Career Outcomes for Marketing *
** Includes Self-Employed
- Camille Liverpool, Terry College Career Consultant (Management, Marketing, RMI & Real Estate)
- Dawn Donovan, Academic Advisor
- Jason Booth, Academic Advisor
- Marketing Major Homepage
- Terry College Admissions
- Pi Sigma Epsilon – UGA Chapter, National Sales & Marketing Fraternity
- American Marketing Association – UGA Chapter
- To find additional clubs and organizations, go to the Center for Student Organizations
Additional UGA Career Center Recommendations/Considerations
POTENTIAL CAREER PATHS
- Sales & Sales Management - Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
- Marketing Research - Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
- Advertising & Promotion - Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Services - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Digital Marketing - Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Develop a Focus
Since marketing is such a broad field, it is helpful for students in the program to develop a sense of focus for their job search. A candidate who targets a certain industry, role, or company usually has an easier time making themselves stand out from the crowd. Even knowing a specific city or location can help you get started on narrowing down the options!
Land an Internship
There are many types of marketing jobs, but some of the best and most desirable jobs for college graduates are highly competitive. For that reason, marketing majors should seek to complete one or more internships during their time in college. Not only do internships give you valuable experience and make you more competitive, but many companies now use internships as one of their primary methods for deciding who to hire.
A huge number of entry-level opportunities within marketing are sales positions. While many students still picture the stereotype of the door-to-door salesperson, the reality is often very different. Some positions do involve cold-calling, but other sales roles involve handling major business accounts and building or maintaining important relationships. Consider gaining some sales experience in your first internship or full-time position – the opportunities are plentiful, the experience transfers well into other areas of marketing, and the earning potential is often considerable.
Join a marketing-specific organization such as Pi Sigma Epsilon or the American Marketing Association, or take on marketing-related roles in a sorority/fraternity or other group. Pursue leadership positions to make yourself more competitive and keep your resume updated.
The Marketing Department, Terry College and the UGA Career Center all offer extensive ways for you to gain valuable experience. Attend as many networking events as possible, including alumni panels, information sessions or career fairs. Even if you’re not looking for a job yet, these opportunities can help you define your professional goals. Create an account on LinkedIn and start connecting with everyone you meet during your time in college. Finally, visit the Career Center early to start developing a plan for yourself and honing your skills in areas like resume-writing, interviewing, and more!
Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry. Follow specific jobs hashtags. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.Follow the companies you want to work for, and the people that work there.
COMPANY & SALARY RESEARCH
- Join LinkedIn groups that are relevant to your career interests. To search, select "groups" & type in your keywords.
- Review the groups that professionals in your field of interest have joined & consider joining those as well.
- To login, visit the LinkedIn main page.
Supplemental Career Research Dashboard
Additional Career Research Resources
- O*NET - The O*NET database includes information on skills, abilities, knowledges, work activities, and interests associated with over 900 occupations (Login using your 810/811)
- Occupational Outlook Handbook - The OOH can help you find career information on duties, education and training, pay, and outlook for hundreds of occupations
- Career Insider: Vault Guides - Vault is one of the world’s leading sources of Career Intelligence. It can help make your efforts at researching employers, industries, and career subjects significantly easier and more efficient. Whether you are just exploring possible career paths or you are ready for your interview, Career Insider can help! (Login using your 810/811)
- Candid Career - Whether you are just beginning to explore career options, preparing for a job interview, or looking to change careers, CandidCareer.com can help by providing you with access to thousands of informational video interviews with real professionals through an easy to use website. We can all learn from the experiences of others and the Career Center makes this valuable resource available to UGA students so they may be informed and ready for what lies ahead. (Login using your 810/811)
- GoinGlobal - View jobs/internship in other countries and country career guides (Login using your 810/811)
- Glassdoor - Glassdoor is a free jobs and career community that offers the world an inside look at jobs and companies. What sets us apart is our "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees, job seekers, and sometimes the companies themselves. Now with nearly 3 million salaries and reviews, you have all the information you might need to make your next career decision.
- Portfolium - Your work and projects are undeniable proof of your skills – Portfolium will help you learn and allow you to display the top skills graduate schools and employers want. Portfolium is where you’ll upload your work, projects, presentations and more. The UGA Career Center has pre-loaded your profile to include the top skills graduate schools and employers seek in their candidates. Log-in to your profile to see how you can build your skills!
- Big Interview - Online practice interview platform. Practice basic interview questions or questions based on your industry interests or competencies! Also provides practice interview questions for graduate/professional schools. Just sign-up using your uga email address!
- Terry Connect - Terry's online mentorship platform. By creating an online profile during the active enrollment period (mid-late August) students will be matched with a mentor in their prospective industry for advice on job/internship searches, interview skills, and professional development. Students are also able to engage with alumni and each other on discussion boards and in special interest groups.
- CareerSearch (Research employers by location and/or industry)
- Handshake (UGA's online internship and job board) *login with your UGA MyID and password
- GoinGlobal Login using your 810/811)
- Idealist (nonprofit jobs)
- USAJobs (federal jobs)
- LinkedIn Job Board
- Simply Hired
MAJOR/CAREER-SPECIFIC JOB BOARDS:
- American Marketing Association (Marketing Jobs and Internships)
- TalentZoo.com (Jobs in advertising, marketing, creative, design, new media and digital industries)
- SalesGravy.com (Sales Jobs)
- SalesJobs.com (Sales Jobs)
- SalesHeads.com (Sales Jobs)
- AA-ISP (Inside Sales Jobs)
- Mashable Job Board (Jobs in social media, marketing, technology, and business)
- Sales and Marketing Classifieds (Sales & Marketing Jobs)
- Public Relations Society of America (Public Relations Jobs)
- Teamwork Online (Sports Careers)
- Follow specific jobs Twitter accounts. Do a quick search for "inbound marketing jobs" or "marketing jobs" and you'll come across tons of Twitter accounts whose sole job is to tweet out open roles in our fine industry.
Follow specific jobs hashtags. You know what else you might find when you conduct that search? Hashtags associated with those jobs. Hashtags like #marketingjobs or #jobsearch are good places to periodically check in for recent opportunities.
Follow the companies you want to work for, and the people that work there.Look for job postings that come from them, particularly if these companies have a referral bonus. At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel!
*Note: Many professional associations (including PRSA and AMA) have local chapters with online job boards, information, and event calendars. Atlanta’s AMA chapter is one example. If you are targeting a specific location, consider using this strategy for your job search!
- American Marketing Association
- American Advertising Federation
- Market Research Association (Insights Association)
- National Retail Federation
- Atlanta Interactive Marketing Association
- LinkedIn Group: Inbound Marketers
Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well.