UGA Specific Information for Advertising

Advertising aims to educate students about the role of advertising, public relations and marketing communication in business and in the social and economic orders. The advertising department seeks to acquaint students with advertising in a variety of contexts and from a number of different viewpoints. It attempts to explain why businesses and others use advertising as a form of communication; how advertising affects the mass media; how advertising is used by consumers in making buying decisions; how advertising is controlled and regulated; and what effects advertising has on the economy. People who work in advertising include artists, statisticians, writers, psychologists, salespeople, researchers, designers, managers, account planners, analysts, and others. Studying advertising will not train the student in any one of the specialized skill areas, but will give the students an overall understanding of how these skills are brought together and used to help solve advertising communication problems. 



Class of 2019 Career Outcomes for Advertising*

** Includes Self-Employed

Campus Resources

Additional UGA Career Center Recommendations/Considerations

Knowledge/Skills Needed in this Industry

  • Students interested in the accounts and management side of advertising should consider taking at least one course in marketing, business management, accounting, and/or finance. Try to become proficient in Excel before you graduate.
  • Gain practical experience in problem-solving, customer service, marketing, writing, management, and sales. Gain persuasion skills through sales and learn how to sell your ideas.
  • Demonstrate enthusiasm, interpersonal skills, teamwork, integrity, organizational and communication skills, and good judgment.
  • For students interested in the creative side of advertising, develop and strengthen art skills, creativity, and initiative.
  • Gain experience with social media marketing using platforms such as Facebook, Twitter, and Instagram. Become proficient in social media analytics by using a program like HootSuite.
  • More students are becoming proficient in online advertising services such as Google AdWords.
  • Get experience with a variety of software programs, including Adobe Photoshop, InDesign, Photo Mechanic, Apple - Final Cut Pro X, Audacity, and Soundslides. Additionally, Dreamweaver, Macromedia Flash, Adobe Premiere Pro, Avid, and Fireworks are also very useful in the multimedia industry. LinkedIn Learning (formerly Lynda.com) is a great, free resource for this.
  • Consider enrolling in New Media Certificate courses to gain understanding and proficiency in digital media such as coding, new technology, and social media.
  • Create a portfolio of writing samples, ad campaigns, marketing strategies, graphics, and ideas. Making an online portfolio is a good way to market your skills for job opportunities by using websites such as Behance, Issuu, SquareSpaceWordPress, Weeblyand Wix. For more information, check out Portfolio Resources on the Career Center website.

Campus Involvement, Domestic Field Study and Study Abroad Opportunities

  • Participate in organizations such as Ad ClubTalking Dog Agency (a student-run, full-service advertising agency), or PawPrint Agency (a student-run advertising agency serving non-profit clients).
  • Take advantage of ADPR trips to Chicago, New York City, and other destinations to visit top advertising employers. In the past, the group has made stops at DDB, Digital Kitchen, Ogilvy, Leo Burnett, and McGarry Bowen to name a few.
  • The ADPR department at Grady also offers the NYC Maymester course as a Grady elective. Students spend two weeks in class in Athens, and one week on agency tours in New York. Previous classes have visited Ogilvy & Mather, DDB, Digitas, Translation, and Ignition, among many others.
  • Join the American Marketing Association at UGA to gain knowledge in marketing strategies and research. You will also gain practical experience in applying social and digital marketing techniques with local and national businesses.
  • Students interested in pursuing careers in the creative industry are encouraged to enroll in Summer at the Circus, a partnership between Grady College and The Creative Circus in Atlanta. The Creative Circus is one of the top portfolio schools in the country, offering programs in Art Direction, Copywriting, Design, Image, Interactive Design, and several other areas.
  • Participate in the ADPR Choose China Study Abroad Program, and learn about brand communication in Shanghai, Beijing, and Hong Kong.
  • Consider participating in the UGA Cannes Lions Study Abroad Program, which allows students to attend the Cannes Lions International Festival of Creativity and witness thousands of ads from around the world being showcased and judged. This opportunity also allows students to network with producers, directors, and actors who have starred in motion pictures.

LinkedIn Groups to Join

  • Advertising and PR at UGA Grady College
  • Internships and Interns
  • PRSSA
  • University of Georgia Alumni Association Group (UGA)
  • University of Georgia Grady College of Journalism and Mass Communication Alumni
  • Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well.
  • For more information on how to effectively utilize LinkedIn, check out the UGA Career Center's Networking Page.

Additional Internship and Job Search Tips

  • For additional information on internships and job opportunities, look out for emails sent every Tuesday on the Grady Career Services Update listserv. If you are not on that listserv, sign up for the Grady job leads listserv here.
  • Follow @UGAGradyCareers on Twitter for timely job postings and career advice, run by the Grady College Office of Experiential Learning and the UGA Career Center Grady College Career Consultant.
  • If you’re interested in working or interning for a specific company, visit that company’s website. Job and internship opportunities are usually listed under the “Careers” tab.
  • For a complete list of advertising agencies and PR firms, check out this list compiled by Grady.
  • For information about job salary, company reviews, and job openings, visit Glassdoor and Payscale.com.
  • For a general job search, visit websites such as Indeed, Monster and Simply Hired.

Supplemental Career Research Dashboard

Additional Career Research Resources

Employment Websites

Professional Associations/Resources


The information below represents employers and position titles from the Class of 2019 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
22squared Field Assistant Account Executive
360i Associate Media Manager, Junior Associate
A Taylored Affair Event Coordinator
ADP Associate District Manager
AirSage Inc. Digital Marketing Coordinator
Amnet Programmatic Experts Media Coordinator
Area 23 Associate Integrated Producer
Atlanta Hawks Membership Associate
Bankruptcy Affiliates Marketing Coordinator
BBDO Atlanta Account Coordinator
BBYO Not Specified
BoardActive Director of Marketing
Bobby Hotel Server Assistant
Brooksource Technical Recruiter
Brunch Babe Marketing and Buyer Assistant
Camp Twin Lakes Development Coordinator
Cancer Treatment Centers of America Marketing Associate
Canvas Worldwide Associate Media Buyer
Carat USA Assistant Media Buyer
Carestream Dental Marketing Coordinator
Cargo Client Engagement Apprentice
Cartoon Network Social Media Creative Intern
Comcast National Sales Planner
Donnelley Financial Solutions Sales Associate
Dry County Brewing Co. Brand Manager
Ecom.ly Creative Marketing Associate
Enterprise Holdings Management Trainee
Extra Special People, Inc. Development Coordinator
Fandom Coordinator
FleishmanHillard Graduate Development Program, Consumer Marketing
Forrestall & Company Social Media and Marketing
Foundation for Hospital Art Artist and Event Leader
Franchise Marketing Systems Graphic Designer
Garden & Gun Magazine Integrated Marketing Intern
Gas South Marketing Coordinator
GE Digital Software Engineer
Goodby, Silverstein and Partners Strategy Intern
Google Associate Account Strategist
Greystar Leasing Professional
GTC Beechwood 11 Cinemas Assistant Manager
HelpSticker Digital Marketing Manager
iCIMS Brand Associate
Ideas United Account Coordinator
IgnitionOne Assistant Media Manager
Imagine Media Consulting Social Media Ambassador
Insight Global Contractor Expense Specialist, Recruiter
Jack Boring Productions Self Employed
Jupiter Entertainment Production Designer
Ketchum Digital Coordinator
LaFORCE Account Coordinator
Levelwing Data Analyst
LocumTenens.com Account Representative
Loot Cave Co Social Media Coordinator
LUCKIE Junior Content Strategist, Junior Designer
Major League Baseball Photography Intern
MarkeTeam Account Executive
McCann Health Junior Art Director
Mighty Auto Parts Marketing Intern
Milk and Butter Social Intern
Millennium Mat Company Marketing Specialist
Mindshare Digital Investment Associate
Mower Agency Creative Writing Intern
Moxie Account Management Associate, Media Manager, Strategy Intern
MoZeus Worldwide Marketing Specialist
My Friend's Nephew Account Coordinator
Neurotic Media LLC Operations Assistant
News America Marketing Account Coordinator
OMD Worldwide Programmatic Analyst
On AG Social Media & PR Intern
Oracle Not Specified
Patients & Purpose Brand Coordinator
Performics Associate Media Manager
Petit Vour Graphic Designer
PHD Assistant Strategist
Popmenu Junior Web Designer
Praxis3 Marketing Coordinator
Publicis Media Assistant Media Planner, Social Content Analyst
RapportWW Junior Account Executive
Saatchi & Saatchi Wellness Account Management Intern, Brand Coordinator
Salesforce Business Development Advocate
SapientRazorfish Project Coordinator
Savannah College of Art and Design Human Resources Assistant
Scion Group Customer and Sales Experience Manager
Search Discovery Business Intelligence Analyst
See.Spark.Go Apprentice
Seller Labs Customer Success Agent
Serta Simmons Bedding, LLC Marketing Assistant
Southern Living Marketing Fellow
Southland Organics Marketing Associate
Standard Office Systems of Atlanta Marketing Specialist
Strategy Source LLC Marketing Intern
Sweetwater Brewing Company Taproom Bartender
Switch Doctor Intern
Table Tap Digital Marketing Intern
Talking Dog Agency Director of Member Relations
Taqueria Tsunami Server
Techtronic Industries Field Sales and Marketing Representative
The Home Depot UX Designer
The Lodge of Athens Leasing and Marketing Manager
Thirty Tigers Digital Marketing and Advertising Intern
Tiger Bomb Promo Radio Promoter
Turner Broadcasting System Intern
UberPrints Customer Service Representative
United Way Digital Marketing Specialist
University of Georgia Wesley Foundation Intern
Unmutable Marketing & Social Media Coordinator
URBN Sales Associate
Vert Digital Digital Media Coordinator
VStar Entertainment Mayor Goodway/Actor
Walt Disney World Cast Member, Character Attendant, College Program Participant - Attractions
WarnerMedia Campus Recruiter, TBX Intern
Wellness First Chiropractic Community Outreach Associate
WUOG 90.5 FM Station Staffer
Yellow Duck Marketing Graphic Designer
* denotes no responses received.
*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2019 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

GRADUATE/PROFESSIONAL SCHOOLS ATTENDED BY UGA Advertising - Bachelor's Degree MAJORS FOR THE CLASS OF 2019**

Graduate School Program(s)
The Creative Circus Art Direction, Certificate
University of Georgia Advertising and Public Relations (4,1 Program), MA; Journalism and Mass Communication, MA; Marketing Research, MMR; Mass Communication, MA
* denotes no responses received.