UGA Specific Information for Advertising

The Advertising program provides students with the core writing, creative, analytical, communication, and management skills required to launch successful careers in advertising, public relations, and strategic communications. The major prepares students to be creative problem-solvers, writers, managers, policy and communication decision-makers, media planners, and analysts in the fields of mass communication, advertising, and public relations.

Source: Department of Advertising and Public Relations

Class of 2023 Career Outcomes for Advertising*

** Includes Self-Employed

Campus Resources

Additional UGA Career Center Recommendations

Knowledge/Skills Needed in this Industry

  • Students interested in the accounts and management side of advertising should consider taking at least one course in marketing, business management, accounting, and/or finance. Try to become proficient in Excel before you graduate.
  • Students interested in the creative side of advertising should develop and strengthen art skills, creativity, and initiative.
  • Gain practical experience in problem-solving, customer service, marketing, writing, management, and sales through campus involvement, part-time work experience, internships, or freelance work.
  • Develop persuasive communication skills to learn how to pitch and "sell" your ideas.
  • Demonstrate enthusiasm, interpersonal skills, teamwork, integrity, organizational and communication skills, and good judgment.
  • Gain experience with social media marketing (using platforms such as TikTok, X, and Instagram) and social media analytics (using programs like HootSuite, Buffer, or Sprout Social).
  • Become proficient in online advertising services such as Google AdWords. Consider enrolling in New Media Certificate courses to gain understanding and proficiency in digital media such as coding, new technology, and social media.
  • Learn to use a variety of software programs, such as Canva, the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, etc.), Photo Mechanic, Apple - Final Cut Pro X, Audacity, and Soundslides. Additionally, Dreamweaver, Macromedia Flash, Avid, and Fireworks are useful in the multimedia industry. LinkedIn Learning is a great, free resource to learn to use these programs.
  • Create a portfolio of writing samples, ad campaigns, marketing strategies, graphics, and ideas. Share your work digitally to market your skills for job opportunities via a curated, professional social media profile (Instagram, LinkedIn, Google Docs, etc) or a website you create using a platform like CanvaIssuu, SquareSpaceWordPress, and Wix

Campus Involvement, Domestic Field Study and Study Abroad Opportunities

  • Participate in organizations such as Ad ClubAMA at UGATalking Dog Agency (a student-run, full-service advertising agency), or PawPrint Agency (a student-run advertising agency serving non-profit clients).
  • Students interested in pursuing careers in the creative industry are encouraged to enroll in the UGA Summer Studio Creative Portfolio Program, a partnership between Grady College and the Lamar Dodd School of Art. Students participate in a four-week program to formulate ideas, build technical skills, and produce work for their creative portfolios for work in advertising, public relations, graphic design, social media content creation, and related communication industries.
  • Participate in a Grady study abroad or field study program to gain experience in your field in the U.S. or internationally. Options include visiting the Cannes Lions Festival and internship programs in New York City, Chicago, Los Angeles, and Washington D.C. 


Networking is an important part of job searching in the communication industry. You can use resources at UGA to build a professional network. 

  • Join the UGA Mentor Program and request a mentor
  • Attend events with alumni speakers and panelists. You can find events on the UGA Career Center website calendar and the UGA Career Services Grady Career Services Update listserv emails.
  • Create a LinkedIn profile and use the Career Insights tool to find UGA alumni in your field. Introduce yourself to them and ask to meet with you for an informational interview
  • Join LinkedIn Groups such as Advertising and PR at UGA Grady College, PRSSA, University of Georgia Alumni Association Group (UGA), University of Georgia Grady College of Journalism and Mass Communication Alumni, and other groups related to your career interests.
  • If you’re interested in working or interning for a specific company, visit that company’s website (open jobs are typically posted on a "Careers" page), follow them on social media, follow their profile on Handshake to see when they visit campus or post an event, and connect with UGA Alumni who work there on LinkedIn.

Additional Internship and Job Search Tips

  • For additional information on internships and job opportunities, look out for emails sent every Tuesday on the Grady Career Services Update listserv. If you are not on that listserv, sign up for the Grady job leads listserv here.
  • Follow @UGAGradyCareers on Twitter for timely job postings and career advice, run by the Grady College Office of Experiential Learning and the UGA Career Center Grady College Career Consultant.

Additional Career Research Resources

O*NET Online – The O*NET database includes information on skills, abilities, knowledge, work activities, and interests associated with over 900 occupations.  

My Next Move – An interactive tool for students and job seekers to learn more about their career options.  

Occupational Outlook Handbook – The OOH is a career resource offering information on the hundreds of occupations that provide most of jobs in the United States.  

Vault – provides in-depth intelligence on what it’s really like to work in an industry, company, or profession – and how to position yourself to land that job.  

Candid Career – This resource provides you with access to thousands of informational video interviews with real professionals through an easy-to-use website.  

UGA Mentor Program – Connect with a mentor (alumni, faculty, staff) to research and explore industries and careers. Research industries and careers by connecting with a mentor for a quick chat or formal 16-week mentorship through the UGA Mentor Program.  

Interstride - Interstride is an interactive tool for both international and domestic students to enhance their international experience and employment potential. The platform consists of job-listings, hiring trends, employer information, self-assessments, and up-to-date immigration guidance. 

Glassdoor - Glassdoor is a free jobs and career community that offers an inside look at jobs and companies through "employee generated content" – anonymous salaries, company reviews, interview questions, and more – all posted by employees and job seekers.  

Steppingblocks - Research your future career with real-world stats about your major, your interests, and your dream job title with career and education searches designed to find your best path based on millions of others. It’s data-powered career exploration for doers like you.

Employment Websites

Professional Associations/Resources

Employers/Position Title Reported by Class of 2023 Advertising majors

The information below represents employers and position titles from the Class of 2023 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
13 Hub Lane Interior Design Assistant
20North Inc. Media Analyst
AdClass Marketing Specialist
ADP Associate District Manager
Agency 720 Account Manager
Agency 720 Account Manager
Amica Mutual Insurance Associate Team Manager
ArrowCore Group Account Executive
Artelon Marketing Associate
AT&T Client Solutions Executive
B.A. & Sons, Inc. Account Executive
Between Pixels Graphic Designer
BeyondTrust Federal Account Development Representative
Bradford Built Marketing Manager
Brightmark Business Analyst
Bunnell Idea Group Account Manager
Cardinal Digital Marketing Associate Account Manager
Carter's, Inc. Marketing Coordinator
Chandler Furman Photography Photographer
Chick-fil-A Marketing Director
Chil & Co. Operations Intern
Chirp PR Client Specialist
Christian Campus Fellowship Ministry Assistant
Cipriani Coordinator
CoStar Group SEO Analyst
Davis Marketing Company Intern
DCO Commercial Floors Marketing Administrator
Delta Air Lines Flight Attendant
Democratic National Committee Press Assistant
District Events and Catering Marketing and Public Relations Coordinator
Effectv Account Specialist
Epting Events Client Coordinator
Essential Ingredients, Inc. Marketing Specialist
FanDuel Product Associate
Fitzco Assistant Account Manager
Get Engaged Media Brand Social Marketing Intern
Granite Telecommunications National Account Manager
Guardian Sports Marketing Associate I Guardian Caps
HeadCount Administrative Coordinator
HUFF & Co. Account Executive
IMAGE Studios Marketing and Public Relations Manager
Innovien Solutions Technical Recruiter
J. Cathell Content Strategist & Producer
J.Crew Assistant Merchant-Factory Women's
Jackson Physician Search Research Consultant
Keller Williams Realty Real Estate Agent
Kendra Scott Assistant Store Manager - Events
Kohl's Production Coordinator
Lacy Sink Wish E-commerce and Marketing Coordinator
Lotus Marketing Social Media Coordinator
Luckie & Co. Content Strategy Coordinator
M3 Yoga Instructor
Macy's Merchandise Planning and Allocation EDP
Madison Morgan County Convention & Visitors Bureau Marketing and Public Relations Intern
Majority Account Coordinator
Marketwake Junior Associate Copywriter
Mattel, Inc. Associate Marketing Analyst
Mindshare Planning Associate
Ministry of Education and Vocational Training of Spain Language Assistant
Moda Operandi, Inc Social Media Assistant
National Rarities Traveling Sales and Marketing Assistant
NCR Corporation Inside Sales Specialist
Nexus Marketing Agency Copywriting Intern
Northmarq Marketing Assistant
Oracle Academy Consultant
PHD Media Worldwide Assistant Strategist
Pineapple Public Relations Social Media and Content Marketing Associate
Pinnacle Golf Properties Marketing Coordinator
Pinnacle Promotions Junior Account Manager
Primary Wave Digital Marketing Intern
Publicis Media Media Associate
Quad Corporate Trainee
Red Dress Boutique Social Media Assistant Manager
Response Media Associate Campaign Manager
SALTO Systems Marketing Specialist
SmartCommerce Marketing Coordinator
Starcom Worldwide Investment Associate
State Industrial Products Account Manager
Swank MotorSports Race Car Driver
Target Guest Advocate
The Home Depot Retail Media Coordinator
The Home Depot Pro-Business Analyst
The Icebox Inside Sales Representative
The Walt Disney Company Merchandise Cast Member
Tierney Agency Account Management Intern
UPS Human Resources Creative Media Specialist
UPtv Distribution Marketing Coordinator
Verde Outdoor Account Executive
Vert Digital Paid Media Coordinator
Westley foundation Intern
Whiting Turner Marketing Coordinator
Wieden + Kennedy Assistant Account Executive
Wright Brothers, Inc. Digital Marketer and Accounts Receivables
* denotes no responses received.

*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2023 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

Graduate/Professional Schools attended by Class of 2023 Advertising majors

The information below represents graduate/professional schools and programs reported through the Class of 2023 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Graduate School Program(s)
Mercer University Unspecified Professional Program
Miami Ad School Art Direction, MA
Samford University Law, JD
University of Georgia Sport Management and Policy, MS
University of Georgia Integrated Advertising and Public Relations, MA
University of Georgia Integrated Advertising and Public Relations, MA
University of Georgia Integrated Advertising and Public Relations, MA
University of Georgia Integrated Advertising and Public Relations, MA
University of Georgia Unspecified Master's Program, MS
University of Georgia Journalism and Mass Communication, MA
University of Georgia Journalism and Mass Communication, MA
University of Georgia Journalism and Mass Communication, MA
University of Georgia Journalism and Mass Communication, MA
University of Georgia Journalism and Mass Communication, MA
University of South Carolina Sport and Entertainment Management, MS
Virginia Commonwealth University Brandcenter, Master's
* denotes no responses received.