UGA Specific Information for Advertising

Advertising aims to educate students about the role of advertising, public relations and marketing communication in business and in the social and economic orders. The advertising department seeks to acquaint students with advertising in a variety of contexts and from a number of different viewpoints. It attempts to explain why businesses and others use advertising as a form of communication; how advertising affects the mass media; how advertising is used by consumers in making buying decisions; how advertising is controlled and regulated; and what effects advertising has on the economy. People who work in advertising include artists, statisticians, writers, psychologists, salespeople, researchers, designers, managers, account planners, analysts, and others. Studying advertising will not train the student in any one of the specialized skill areas, but will give the students an overall understanding of how these skills are brought together and used to help solve advertising communication problems. 



Class of 2020 Career Outcomes for Advertising*

** Includes Self-Employed


Campus Resources


Additional UGA Career Center Recommendations/Considerations

Knowledge/Skills Needed in this Industry

  • Students interested in the accounts and management side of advertising should consider taking at least one course in marketing, business management, accounting, and/or finance. Try to become proficient in Excel before you graduate.
  • Gain practical experience in problem-solving, customer service, marketing, writing, management, and sales. Gain persuasion skills through sales and learn how to sell your ideas.
  • Demonstrate enthusiasm, interpersonal skills, teamwork, integrity, organizational and communication skills, and good judgment.
  • For students interested in the creative side of advertising, develop and strengthen art skills, creativity, and initiative.
  • Gain experience with social media marketing using platforms such as Facebook, Twitter, and Instagram. Become proficient in social media analytics by using a program like HootSuite.
  • More students are becoming proficient in online advertising services such as Google AdWords.
  • Get experience with a variety of software programs, including Adobe Photoshop, InDesign, Photo Mechanic, Apple - Final Cut Pro X, Audacity, and Soundslides. Additionally, Dreamweaver, Macromedia Flash, Adobe Premiere Pro, Avid, and Fireworks are also very useful in the multimedia industry. LinkedIn Learning (formerly Lynda.com) is a great, free resource for this.
  • Consider enrolling in New Media Certificate courses to gain understanding and proficiency in digital media such as coding, new technology, and social media.
  • Create a portfolio of writing samples, ad campaigns, marketing strategies, graphics, and ideas. Making an online portfolio is a good way to market your skills for job opportunities by using websites such as Behance, Issuu, SquareSpaceWordPress, Weeblyand Wix. For more information, check out Portfolio Resources on the Career Center website.

Campus Involvement, Domestic Field Study and Study Abroad Opportunities

  • Participate in organizations such as Ad ClubTalking Dog Agency (a student-run, full-service advertising agency), or PawPrint Agency (a student-run advertising agency serving non-profit clients).
  • Take advantage of ADPR trips to Chicago, New York City, and other destinations to visit top advertising employers. In the past, the group has made stops at DDB, Digital Kitchen, Ogilvy, Leo Burnett, and McGarry Bowen to name a few.
  • The ADPR department at Grady also offers the NYC Maymester course as a Grady elective. Students spend two weeks in class in Athens, and one week on agency tours in New York. Previous classes have visited Ogilvy & Mather, DDB, Digitas, Translation, and Ignition, among many others.
  • Join the American Marketing Association at UGA to gain knowledge in marketing strategies and research. You will also gain practical experience in applying social and digital marketing techniques with local and national businesses.
  • Students interested in pursuing careers in the creative industry are encouraged to enroll in Summer at the Circus, a partnership between Grady College and The Creative Circus in Atlanta. The Creative Circus is one of the top portfolio schools in the country, offering programs in Art Direction, Copywriting, Design, Image, Interactive Design, and several other areas.
  • Participate in the ADPR Choose China Study Abroad Program, and learn about brand communication in Shanghai, Beijing, and Hong Kong.
  • Consider participating in the UGA Cannes Lions Study Abroad Program, which allows students to attend the Cannes Lions International Festival of Creativity and witness thousands of ads from around the world being showcased and judged. This opportunity also allows students to network with producers, directors, and actors who have starred in motion pictures.

LinkedIn Groups to Join

  • Advertising and PR at UGA Grady College
  • Internships and Interns
  • PRSSA
  • University of Georgia Alumni Association Group (UGA)
  • University of Georgia Grady College of Journalism and Mass Communication Alumni
  • Tip: Join LinkedIn groups that are related to your career interest. Need help finding groups? Check out the Groups You May Like link under the Interests/Groups tab. Review the groups that professionals in your field of interest have joined and consider joining them as well.
  • For more information on how to effectively utilize LinkedIn, check out the UGA Career Center's Networking Page.

Additional Internship and Job Search Tips

  • For additional information on internships and job opportunities, look out for emails sent every Tuesday on the Grady Career Services Update listserv. If you are not on that listserv, sign up for the Grady job leads listserv here.
  • Follow @UGAGradyCareers on Twitter for timely job postings and career advice, run by the Grady College Office of Experiential Learning and the UGA Career Center Grady College Career Consultant.
  • If you’re interested in working or interning for a specific company, visit that company’s website. Job and internship opportunities are usually listed under the “Careers” tab.
  • For a complete list of advertising agencies and PR firms, check out this list compiled by Grady.
  • For information about job salary, company reviews, and job openings, visit Glassdoor and Payscale.com.
  • For a general job search, visit websites such as Indeed, Monster and Simply Hired.

Supplemental Career Research Dashboard

Additional Career Research Resources


Employment Websites


Professional Associations/Resources

Employers/Position Title Reported by Class of 2020 Advertising majors

The information below represents employers and position titles from the Class of 2020 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Employer Position Title(s)
ADP Associate District Manager
AkroMetrix, LLC Graphic Designer
Amazon Dispatcher
B3C Fuel Solutions Marketing Specialist
Ballard Designs Junior Graphic Designer
Bellhops Moving Market Operations Specialist
Black Bear Design Content Manager/Copywriter
Brandmovers Junior Graphic Designer
Bureau Christopher Knowles Design Apprentice
Carat Assistant Buyer
CDW Associate Account Representative
Chemistry South Strategist
Chil & Co Designer
Christian Roofing and Remodeling Marketing Specialist
Collabera Inc. Associate Account Manager
Comcast University Relations Specialist
Core Health Fitness Marketing and Sales Assistant
Cox Communications Advertising Sales Associate
Dewberry Group Director of First Impressions
Division D Assistant Account Excuetive
Double the Donation Account Executive
DWA Assistant Media Planner
eBay Global Marketing Coordinator
Eli Lilly and Company Marketing Associate
ER Law Marketing Consultant
ETHIX360 Manager of Social Media Marketing
etuHOME Marketing Specialist
FCB Health Assistant Media Planner
Ferguson Enterprises Customer Service Representative
First Presbyterian Church LaGrange Director of Student Ministries and Director of Lewis & Broad Media
Fisher Investments Account Executive
Fitzco Associate - Digital Platforms, Associate Media Planner
Fox Stations Sales Inc. Sales Assistant
GradCast IT Manager & Marketing Media Development
H&L Partners Account Coordinator
Harry Warren of Georgia Inside Sales Representative
Hinge Creative Co. Intern
HomeGrown Restaurant Group Marketing Intern
ID.ology Interiors & Design Marketing & Office Coordinator
Infinity Marketing Not Specified
ISG Partners Associate Recruiter
Jackson Spalding Graphic Design Intern
JCG Apparel Manager
Junction Creative Solutions Digital Marketing Coordinator
Kemper Corporation Market Analyst
Klevu Product Specialist
LUCKIE Marketing Coordinator
Marcus & Millichap Marketing Coordinator
Marketwake Account/Project Management Intern
McCann health Project Coordinator
Meadows Health Wellness Fitness Coordinator
MiQ Client Services Associate
Mississippi State University Assistant Director of Spirit and Fan Engagement
Molly's Spirits Marketing Intern
Momentum Worldwide Assistant Account Executive
NAPA Auto Parts Category Activation Specialist
NBCUniversal Account Service Representative
NCR Corporation Customer Success Manager, Marketing Specialist, Sales Operations Analyst
NectarOM Independent Contractor
Netflix Production Assistant for the Health and Safety Department
Newell Brands Channel Marketing Assistant
Northside Hospital Not Specified
O'Connell & Dempsey, LLC Associate
Omnicom Media Group Assistant Buyer, Associate Video Investment
One & All Agency Account Coordinator
Optomi Account Executive / Technical Recruiter
Oracle Business Development Consultant
Prolifik Marketing Advertising Media Manager
Publicis Sapient Product Manager
Red Dress ATF Stylist
Reduce Graphic Designer
Reformed University Fellowship at the University of Florida Intern
Rewardian Employee Experience Strategist
Robb Facial Plastic Surgery Marketing Coordinator
Scout Social Campaign Coordinator
See.Spark.Go Content Specialist
Soliant Talent Acquisition Coordinator
Spotify Artist and Label Partnerships Intern
Synergis Technical Recruiter
Teach For America TFA Corps Member
Techtronic Industries Event Marketing Specialist
TEGNA National Sales Assistant
The Golf Club of Georgia Golf Shop Manager
The Home Depot Merchandise Planner Analyst
The Korea Times Reporter/Marketing Assistant
Times Journal, Inc. Advertising Account Executive
Tinuiti Client Strategy Intern
Transwestern Assistant Property Manager
UGA Wesley Foundation First Year Intern, Freshley Communications Intern
University of Georgia Marketing Professional at VPI-Admissions Office
W Hotels Complex Leisure and Group Sales Coordinator
WarnerMedia Strategic Operations Coordinator
We Are All Human Digital Marketing Intern
Weichert, Realtors - Coastal Properties Marketing Coordinator
WinShape Camps Camp Experience Apprentice
Wisepath Business Services Marketing Intern
Women4Change Indiana Communications Coordinator
Wunderman Thompson Atlanta Field Marketing Account Manager
* denotes no responses received.
*Source: Areas above marked with an Asterisk (*) have been created utilizing data taken from the UGA Career Outcomes Survey. The "Employers Hiring...," "Job Titles of...," "Career Outcomes for...," and "Graduate/Professional Schools and Programs..." information listed above represent UGA Class of 2020 Graduates. The lists are not exhaustive and therefore do not represent all potential career options. Click here for more detailed Career Outcomes information regarding this major.

Graduate/Professional Schools attended by Class of 2020 Advertising majors

The information below represents graduate/professional schools and programs reported through the Class of 2020 Career Outcomes Survey. To view historical Career Outcomes for this major, click here and select "Historical Data" from the navigation menu.

Graduate School Program(s)
Emory University Law, JD
Furman University Strategic Design, Master's
Georgia State University Marketing, Master's; Middle Level Education, Master'
The Creative Circus Copywriting, Diploma/Certificate
The Creative Circus Portfolio School Copywriting, Diploma/Certificate
University of Georgia Advertising and Public Relations, Master's; Double Dawgs, Master's; Emerging Media, Master's; Film TV and Digital Media, Master's; Journalism and Mass Comm, Master's; Journalism and Mass Communication, Master's; Law, J
* denotes no responses received.