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Employer Research

Fact: In survey findings, employers repeatedly indicate that UGA students should conduct more extensive research on their company before applying or interviewing!

There are a number of reasons why it is important for candidates to research potential employers during their job search. Some of the most significant reasons are:

  • Learning About Your Career Options
  • Focusing Your Job Search
  • Preparing for an Interview

In addition, the chart below outlines some key resources that can be used for learning about employers. Most of these databases are accessible through the UGA Main Library.

Company Information Databases on GALILEO:
http://www.libs.uga.edu/research/subject/company-information

  CWS D&B FA HO LNA MR PSO NS RUSA
Financial Information   X X   X       X
Key Personnel X   X   X     X  
History/Mission X   X   X X      
Products/Services       X   X X    
Marketing Strategy     X     X      
Key Clients     X     X      
Major Competitors   X X   X       X
Major Trends     X   X X      
Recruiting Profile X   X   X X      
Position Description X                
SWOT Analysis     X   X        
CWS = Company Website
D&B = Million Dollar Database
FA = Factiva
HO = Hoover's Online
LNA = LexisNexis Academic
MR = Mintel Reports
PSO = Productscan Online
NS = Newspaper Source
RUSA = ReferenceUSA Business